Journey from LinkedIn Posts to Bestselling Book with John Ray

April 11, 2024

Join Melanie Johnson and Jenn Foster co-owners of Elite Online Publishing, as they interview John Ray, author of “The Generosity Mindset.” Today, John shares his unique backstory on how he came to write his book and how he transformed his LinkedIn content into chapters of a book.

Listen Below:

Watch Below:

Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

  • Process of Writing the Book

  • Marketing and Audience Building

  • ROI from Writing a Book


“a lot of authors out there are authors before they know it, they’re writing content that belongs in a book and should be put to put in a book and organized and systematized in a book, and they don’t even know that’s what they’re doing.” (01:56)

“It’s really about the business that comes out of the book that would not come if that book did not exist.” (08:18)

“And that’s the same thing with the book. You will get credibility and authority from people that will never crack the book.” (10:02)

About John Ray:

After a three-decade career in investment management, investment banking, and strategic advisory, John Ray formed Ray Business Advisors, a business advisory practice, in 2013. John’s services include advising solopreneur and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

In his other business, John is a show host and producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team specialize in working with B2B professionals to create and conduct their own podcast using The Generosity Mindset Method: building and deepening relationships in a non-salesy way which translates into revenue for their business.

John is the host of North Fulton Business Radio and The Price and Value Journey. North Fulton Business Radio, the longest-running podcast in the North Fulton region of Georgia, features a wide range of business and community leaders. The Price and Value Journey is devoted to solo and small firm professional services providers and covers issues such as pricing, value, and business development. John has hosted and/or produced over 2,200 podcast episodes.

Learn More Here

Read The Generosity Mindset

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