Mastering Bestseller Success: Expert Insights with Author Aaron Marcum

March 7, 2024

Join Melanie Johnson co-owner of Elite Online Publishing, as she interviews Aaron Marcum, an inspiring entrepreneur and author of the book ‘EntreThrive’. Discover the strategic approach behind his book, from crafting the content to mastering the marketing.

Listen Below:

Watch Below:

Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

  • Pre-Order Strategy for Book Launches
  • Long-Term Use of a Book in Business
  • The Power of Structure and Consistency


“So I think as an author is you’ve, you know, even before launch is to have something, a call to action, which is the Kindle version, you know, pre order is to get them to come to our website and engage that way.” (05:41)

“We have this kind of whole marketing strategy. We just recently had it on the, on Times Square the book was advertised on Times Square on the big lights right before the holidays hit. And so that was fun to see that, but again, kind of going, you know, you have to spend a little bit upfront to kind of create some of this buzz.” (08:14)

“The book really started out as the cornerstone for a business. And now you turn it into courses. You turn it into masterminds. You turn it into different parts of business. That’s going to generate income. Not just book sales.” (11:18)

About Aaron Marcum:

Aaron Marcum has spent over two decades founding and scaling award-winning, multi-million-dollar enterprises that have left an indelible mark on North America. His journey began in the healthcare sector, where his leadership transformed the home care industry. Through his second startup, Aaron revolutionized the lives of countless entrepreneurs and millions of seniors receiving care. He pioneered the Best of Home Care® award program, setting a new industry standard for quality measurement.

Recognized with numerous accolades, Aaron’s visionary leadership and service have earned him a national speaking platform since 2006. He thrives in empowering audiences to effect positive change in both personal and professional spheres.

Beyond his business success, Aaron embraces life as a devoted husband, father, Christian, and strategic leadership coach with a master’s degree in Applied Positive Psychology from the University of Pennsylvania, where he studied under luminaries like Dr. Martin Seligman.

Aaron’s passion lies in helping entrepreneurs eliminate stress, find their path to flourishing, and create “The Good Life.” His book, “EntreThrive,” is available now, which encapsulates his journey and the EntreThrive mission. Join him in the pursuit of a happier, more fulfilling life.

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