Melanie Johnson co-owner of Elite Online Publishing, interviews Leisa Holland Nelson, a seasoned business leader and the Chief Marketing Officer at Astound. Leisa shares invaluable insights on the power of backlinks and SEO, stressing the importance of relevant, well-written blogs in driving website traffic.
Listen Below:
Watch Below:
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What You’ll Learn In This Episode:
- Blog Posts
-
Community Focus
- Significance of Reviews
Quotes:
“So I’ve gotten to live a dream through two major industries. You know, fashion when it was really fabulous, and technology for the whole two thousands. I mean I just, it’s, I’ve been so lucky to be in this business. And the one thing I really would like to say is I really never faced a glass ceiling. (05:27)
“Some of the crazy things I did, sticking my hand out and introducing myself and finding out how I could help people got me some of the best friends in the world that are still my friends.” (10:41)
“Articles have backlinks, that are the huge driver today of traffic so articles and blog posts are still so important.” (18:22)
About Leisa Holland Nelson:
Leisa spent 20 + years in the Fashion business in NYC, initiating product development areas for Federated Department Stores in Men’s and Women’s Accessories and Women’s Sportswear before leading companies including Outlander and Evan Picone. In that industry she was recognized as a leading speaker on trends and financial forecasts.
After a stint in Executive Search as a Partner with Heidrick & Struggles she moved to Houston and began her successful Entrepreneurial career launching RentTheSite.com in 2004, the first product offering of her future company ContentActive, which was recognized six times with the Fast Tech 50 Award, seven times as a top web developer in Houston, a Best Place to Work and a four-time Better Business Bureau Winner of Distinction.
She has been honored to be named one of Houston’s Fifty Most Influential Women, a Senior Fellow of The American Leadership Forum, two-time Chair of the Board of the Greater Houston Women’s Chamber of Commerce, one of HBJ/ Mass Mutual’s Powerful Women in Entrepreneurship, a Celebrated Entrepreneur by Houston Technology Center, a Greater Houston Women’s Chamber of Commerce Breakthrough Woman, an ABC/Channel 13 Woman of Distinction, and most recently an HBJ Woman Who Means Business.
Leisa is also a fifth-generation Houstonian, recently married to Bob Bowman, and the proud parent and grandparent to two incredible granddaughters! She attended the University of Texas and bleeds Orange!
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Video URL: https://youtu.be/Lsn0mvgcm88
Website: https://EliteOnlinePublishing.com
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