[New Release] Slaying the Standard by Antonio Iozzo

We are excited to announce the new book by Antonio Iozzo, Slaying the Standard: A Blueprint for Business Leaders Who Refuse to Settle.

TODAY ONLY, the Kindle eBook is only 99 cents. Head over to Amazon and order your eBook for yourself or a friend! Hurry before it returns to the regular price.

Buy the book and share it today!  

ABOUT THE BOOK

The leadership book for people who hate leadership books.

Forget jargon, ditch the fluff. This is not a feel-good manifesto or a TED Talk in hardcover. Slaying the Standard is a battle-tested, brutally clear operating system for anyone serious about raising the bar, in life, in work or war.

Antonio Iozzo – billionaire entrepreneur, fighter, and reformer – doesn’t preach from the mountaintop; he writes from the trenches.

Born in South Africa, forged through failure, betrayal, and addiction recovery, Iozzo built his companies by tearing mediocrity out at the root. This book shows you how he did it, and how you can too. But don’t expect motivation, expect method.

Structured like a tactical playbook, each chapter moves with precision through insights, stories, systems, and consequences. With iconic visuals and field-forged frameworks, it reads like Atomic Habits fused with The  Hard Thing About Hard Things – but distilled into pure execution: leaner, sharper, and mercilessly useful.

Yes, it’s about leadership. But really, it’s about execution, discipline, and standards – the stuff that gets you out of bed when the world is noisy, and begging you to lower the bar.

​You don’t have to run a business to need this book. You just have to be tired of compromise and ready to lead something, even if it’s just yourself. Raw, usable, unapologetically high impact. Slaying the Standard isn’t a book you read; it’s a standard you choose.

ABOUT THE AUTHOR

Antonio Iozzo is a distinguished entrepreneur and CEO of IUM, Über Property Developments, Body Action Gym, and The 11th Floor Rooftop Restaurant and Cocktail Bar, leading a R3 billion conglomerate across various sectors. His journey from leaving school in Grade 11 to support his family, to overcoming a failed restaurant venture, and founding his own brokerage in 1999, exemplifies his resilience. In 2018, he survived a near-fatal superbike accident, facing a challenging recovery and addiction to opioid painkillers. Antonio’s determination saw him conquer these struggles, and today, he motivates others with his mantra: “Strive for continual improvement in everything that you do.” His story is a testament to his robust spirit and unwavering commitment to growth and making a meaningful impact.

Follow him on his website or on social media: @antonioiozzo_official.

Follow him on his website or on social media @AntonioIozzo

Buy the book and share it today!  Get your copy for only 99 cents.