How to Use Your Book as a Marketing Tool

How to Use Your Book as a Marketing Tool

How to Use Your Book as a Marketing Tool Your book is a marketing tool—not the thing you market. Most business book authors make the mistake of trying to market their book. For almost all of our authors, they see a book getting them one of six basic things: Raise...
4 Steps to Throw a Virtual Book Launch Party

4 Steps to Throw a Virtual Book Launch Party

4 Steps to Throw a Virtual Book Launch Party 1. Background Since it’s just you and your book, you’ll need a nice clean background to set the scene. If you have a banner made up, perfect; if not, a plain or bright solid wall, a big sheet hung up, or a nice bookcase...
10 New Books to Watch For in December

10 New Books to Watch For in December

10 New Books to Watch For in December Looking for your next read but not sure where to start? Let us help you pick your next book. Whether you’re feeling goal oriented, searching for motivation, or just looking for an adventure to escape in, here are a few books we...