How to Use Your Book as a Marketing Tool Your book is a marketing tool—not the thing you market. Most business book authors make the mistake of trying to market their book. For almost all of our authors, they see a book getting them one of six basic things: Raise...
Book Royalties 101: Are you keeping 100% of yours, or is your publisher getting all the money? You’ve probably heard the term “book royalty” get tossed around a lot in publishing. But what does it really mean?To put it simply: a book royalty is the amount that a...
Self-Publishing: What To Expect & How to Be Successful By self-publishing, you have just created culture. You are no longer just a consumer absorbing every bit of information that comes your way. Making the switch to a creator will be a feeling that you will never...
4 Steps to Throw a Virtual Book Launch Party 1. Background Since it’s just you and your book, you’ll need a nice clean background to set the scene. If you have a banner made up, perfect; if not, a plain or bright solid wall, a big sheet hung up, or a nice bookcase...
10 New Books to Watch For in December Looking for your next read but not sure where to start? Let us help you pick your next book. Whether you’re feeling goal oriented, searching for motivation, or just looking for an adventure to escape in, here are a few books we...
