What It Means to ‘Own Your Category’

What It Means to ‘Own Your Category’

What makes you the obvious choice in your market? It’s not your credentials or how long you’ve been in business—it’s your ability to own your category. When you own your category, you’re no longer competing. You’re leading. What Is Category Ownership? Category...
Email Marketing for Authors

Email Marketing for Authors

Publishing a book is more than just launching a product—it’s about building relationships with your readers. One of the most powerful tools for doing this is email marketing. While social media can introduce you to new audiences, email builds and sustains...