Write, Publish & Market Your Book to Build Your Business & Brand
7 Fatal Mistakes Authors Make When Choosing a Publisher that cost them Thousands.
#1 Lost Publishing Rights
-Your rights are valuable. Keep control of the content and distribution. Read your contract. Your rights should clearly stay with you.
#2 Speed Over Quality Read more
More and more writers are self-publishing to tell their unique stories, share their life story or share their business. Many long to have their work distributed through a regular publishing company, but that dream means having less control over your work.
Ownership is great and being online helps open you up to the other options out there. When self-publishing you may experience struggles with getting your books enough exposure. However, the costs and experience of putting the book together can bring about many revelations. Here are a few keys to success: Read more
Books are amazing sales tools!
Here we’ll touch on three ways to make money from writing a book. However, there are literally hundreds!
1. A book can draw in clients –
This work especially well with B2B services, like marketing or advertising, a book is a huge asset in drawing and closing clients. In her past life with her an online marketing, company, Jenn used her books to draw in and close clients. When she walked into a room to pitch a CMO, she would bring copies of her book with her to reinforce all the points she makes. It’s 10 times better than a brochure or anything else you could leave.
Learn how to Speak and make money doing it! Lisa Sasevich interview on the podcast Elite Expert Insider. Melanie Johnson and Jenn Foster talk with expert Lisa Sasevich, the Queen of sales. Lisa will teach you in this interview how to have the blueprint to speaking and getting paid to do it. Once you have your signature talk, you can speak to sell! Check out her free blueprint at http://www.lisasasevich.com/elite Read more
“They” say, “you’ve got to spend money to make money,” which is true in book marketing as well. Spending money where it will make the biggest impact on your bottom line though is the key though.
Here are a few guidelines to remember in spending your book marketing budget:
The key is to spend money to make yourself look professional upfront so you don’t have to spend money later fixing your image.
Save up until you can make it a top quality product before you even get it out the door.
Here are three great tips!
1- Cover Design
Even though people say “Don’t’ judge a book by its cover” that’s terrible advice when it comes to publishing books!
Considering the way people browse books online today, no matter great your masterpiece is, we recommend spending the money to have a professional, cover design created.
There’s nothing wrong with using a friend, family member or writers group to give your books a look before you publish.
However, we recommend hiring a professional editor to give your book a thorough scrubbing!
This can be costly — don’t be surprised to get quotes for more than $1,000 — but an experienced, reputable editor can make or break a run fun bestseller status.
One of the best ways to locate an editor is to check the credits of books that you’ve enjoyed to see who your favorite writers turn to for editing
3- Website Optimization
A website is one of the first impressions of your brand and a cornerstone of your author platform. Therefore, if it doesn’t look good and help you build your fan base, it can actually hurt your business.
Spend as much money as is affordable to make it look great and ensure that it provides your fans with an easy way to connect and leaves them with a great experience. If possible, hire an experienced SEO writer to create copy that drives traffic to your site.
Make sure the lead capture tool is easy to use and prominent!
Lastly, make sure your site mobile friendly!
Melanie Johnson & Jenn Foster interview Ed Rush who explains the secrets behind the 21 Day Miracle. High-Level Business Coaching for entrepreneurs. 950 miles an hour. Now that’s fast. But it’s not nearly as fast as Ed Rush flew in his combat career as a decorated F-18 pilot, which included over 50 combat missions and 2 tours to Iraq. While in the Marines, Ed served as one of the country’s leading instructors on aerial dogfighting and recently worked as a key player in the development of the new F-35 Joint Strike Fighter. Ed is a sought-after speaker, bringing his dynamic gifts to the stage in engaging ways that make his clients look great. Ed also serves as the “secret weapon” that over 300 companies have brought in “through the back door” to help them increase profit & decrease waste, consulting them with honesty and effectiveness. After 2 combat tours to Iraq, Ed left full-time active duty to speak, write, and share a message that will change the world. He has achieved all of this despite possessing a below average intelligence (case in point: Ed failed Kindergarten). Ed’s books and expertise have been featured on CBS, FOX, ABC, and NBC.
Grab your Copy of the #1 Best Selling Book, The 21 Day Miracle And Get Instant Access to the Free Training at:
Learn more about Ed at EdRush.com
Access the PODCAST NOW on Apple Podcast
Melanie Johnson & Jenn Foster interview Dave Chesson with Kindlepreneur! Dave Chesson is Founder of Kindlepreneur. Dave Combines his SEO knowledge and website development experience with Kindle Direct Publishing (KDP). Dave teaches us how to get more book sales on Amazon with your Kindle book.
This podcast is about how to write, publish & market your book on Amazon. Best selling authors answer
your questions about becoming a best selling author, how to make money with your book and more.
Or visit our PODCAST right here on our website.
For more information about Dave, visit www.kindlepreneur.com
Read more and listen to the Podcast! 🙂
Publishing seems like a simple business at its heart: an author writes a manuscript, it’s printed or turned into an ebook, and a reader buys it. That apparent simplicity actually requires a lot of hard work and money on the part of a publisher. As just one example, to create film for printing, print, bind, and jacket a hardcover picture book can easily cost a publisher $25,000, not counting overhead, and their job isn’t done (read more details in Why Does a Picture Book Cost $16?). Novels cost less. Ebooks cost even less. Art books cost even more.
To get a book on the market, a traditional print publisher actually has to do a lot, and someone self-publishing has to find a way to do the equivalent, unless you are happy to do no more than sell locally and to family and friends, or to sell only online. At a publishing company, different people fill the roles listed below. If you self-publish a print book, you have to fill them yourself. Why? Because as a self-publisher you have to compete in a national or possibly global marketplace, head to head with the big publishing companies and many other self-publishers. It’s possible to do that, but it takes time, money, knowledge of the market, and a carefully crafted strategy. (If instead you are seeking a publisher, know that the following outlines what you can expect a publisher to do. Some companies present themselves as publishers when in fact they don’t do all of these things.)
acquisition–which is the right book to publish? Editorial staff may evaluate hundreds or even thousands of manuscripts annually to come up with a “list” of 20 books. An acquiring editor selects the ones she thinks will succeed, and take them through the acquisition process. If you are self-publishing, how do you decide which of your books to do? Or if you have one, how do you know it can succeed?
planning–what needs to be done to get this manuscript from draft to finished book? Once a publisher decides a book is going to be published, everything has to be coordinated so that books get out into the market when the company said they would. At a publisher, a managing editor keeps track of what everyone is doing. If you are self-publishing, you’ll have to fill that role.
editing–how can the manuscript realize its full potential? Are there problems to fix? Polishing needed? At a publisher, the “development editor” is assigned manuscripts as they are acquired and is responsible for getting them into shape (at children’s publishers, the acquisition and development editor are usually the same person). If you are self-publishing, how will you edit your manuscript? Editing yourself isn’t effective. You’ll have to hire someone.
designing–what’s so complicated about designing a book? Anyone can do it with a word processor, right? Well, not if you want a book that’s optimally designed for ease of reading, with a type face that suits your subject, and that doesn’t just look like every other book on the market. And then there is the jacket, to make the book stand out. Publishers keep designers on staff, or hire freelancers. If you are self-publishing, you’ll need a designer.
art directing–are there illustrations needed? You’ll need an illustrator. You must select and pay them. Their work will need to be art directed. Publishers have art directors to work with illustrators in picture books or just on interior and jacket art. They also oversee the designers. If you are self-publishing, you’ll need to take the role of art director, or hire a designer with art direction expertise.
copyediting–once the manuscript is edited, is it done? No, it needs a copyeditor’s eagle eye to check for correct spelling, grammar, and punctuation; to create a consistent approach to such things as compound words; to do some light fact-checking; and perhaps to mark up titles, heads, and subheads. Publishers have in-house copy-editors or take care of hiring freelancers. If you are self-publishing, you’ll need to hire a copyeditor.
production managing–how do you settle on a printer? What do you send them? Will you print traditionally or via POD (print-on-demand)? If e-publishing, how will you create your ebook? A publisher expects a production manager to find printers who can do a good job within their budget; to source paper and other materials; and to oversee the actual production process. If you are self-publishing, you’ll have to do this yourself, or hire a freelance production manager.
distributing–how does the book get from publisher to bookstore or to an online store? Publishers have warehouse operations and relationships with wholesalers and bookstore chains. Even if a book isn’t in a store, it can be readily ordered. If you are self-publishing, distribution may be your biggest challenge. You may need to work with an independent distributor, if you can find one willing to take you on.
selling–how do consumers, bookstores, libraries, and schools find out about new books? Publishers send out catalogs or provide “meta-data” to online sellers, but they also have sales people, who sit down and show the newest books, and tell booksellers or library acquisition committees which are the ones that they should be sure to have. If you are self-publishing, how will you sell your books? Will you be your own sales force, or will you find volunteers–or paid helpers?
marketing/promoting–how does the public find out about a book? Most don’t just pick it up off a shelf in a bookstore. They read a review, see an ad, hear about it from a friend on Facebook, or even watch an author on TV. Publishers have marketing staffs that send out review copies, create promotional items, send out posts on social media, and book authors on tours. If you are self-publishing, you will likely need to hire a marketing specialist.
If you find this list intimidating, good, because that was my intention. Better to be intimidated now, when you can still do something about it, than after you have already made a commitment to self-publish a book and then don’t know what you need to do.
You can use this as something of a checklist in figuring out what you will need to do to get a book on the market, but please note that it is not exhaustive. Nonfiction books may need to be carefully fact-checked, for example, in more detail than a copyeditor would do (and not just by looking things up in Wikipedia). Permissions may be needed for photographs, quotations, or song lyrics. You may even need to consult a lawyer over potentially libelous material.
There’s a lot to do if you want to do it well.
You can learn more about a what a children’s book publisher does in such guides as my Complete Idiot’s Guide to Publishing Children’s Books, The Giblin Guide to Writing Children’s Books, or Olga Litowinsky’s It’s a Bunny-Eat-Bunny World : A Writer’s Guide to Surviving and Thriving in Today’s Competitive Children’s Book Market. Similar books exist in other branches of publishing, but I don’t know them well enough to make recommendations.
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