The New Rules of Book Discoverability Something important has changed in the way people find experts. Not long ago, someone looking for a consultant, speaker, attorney, financial professional, coach, or industry expert would start with Google. They would type in a...
Two experts walk into the same room. One spent fifteen years building deep expertise. The other has half the experience, a published book, and a way of showing up online that makes them impossible to miss. Who gets the keynote? Who gets the podcast feature? Who gets...
By the time you’re reading this, the question isn’t whether you should write a book. You already know the answer to that. The question is which path makes sense for what you’re trying to build. This is the part most experts get stuck on. They confuse...
Half the year is gone. Pull out the list you made in January. The goals. The new revenue lines. The brand moves. The book you said you’d finally write this year. How much of that actually happened? If the book is still sitting there in the “someday” column,...
Why Most Podcast Interviews Fail and How to Turn Them Into Revenue Podcast guesting is one of the most powerful authority-building tools available today. And yet, most people are using it completely wrong. They show up. They share value. They sound smart. They leave....
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