Most experts treat their book like a long blog post. That is why most expert books don’t make money. A book is not content. Content is what fills your feed. A book is an asset. Specifically, it is a conversion tool. And the experts who treat it that way build...
Most experts treat publishing a book like a “someday” project. Something to do when business slows down. When the kids are older. When the timing feels right. Here’s what nobody tells them: there is no waiting period in business. There is only a meter running....
Two consultants. Same MBA. Same ten years of experience. Nearly identical client lists. One charges $50,000 for a keynote. The other can’t break past the first round of interviews for a $5,000 speaking gig. What’s the difference? One of them wrote the...
One of the most common things we hear from entrepreneurs is this: “I’ve thought about writing a book, but I have no idea where to start.” It is a valid concern, because writing a book can feel overwhelming when you look at it as one big project instead of a series of...
When most people think about writing a book, they imagine sitting in front of a blank screen trying to produce thousands of words. That image alone stops many experts from ever starting. The pressure to “write” feels overwhelming, time-consuming, and...
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