Music & Entertainment Marketing & Branding Expert Louie La Vella

Music & Entertainment Marketing & Branding Expert Louie La Vella

http://EliteOnlinePublishing.com Elite Expert Insider Podcast. Melanie Johnson and Jenn Foster interview Louie La Vella, the Entertainment Marketing Expert. Louie La Vella’s clients are entertainment personalities, nightclubs, concerts, and festivals, and he creates brand and marketing strategies to engage and connect with their audience. Persuading customers has become super hard for those that don’t keep up to date and study their behaviors. However,it is easy for those of us that know exactly how to persuade them. Learn More about Louie La Vella at http://LouieLaVella.com

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Working within the ‘shark infested waters’ of the nightlife and music industry as a marketing and branding consultant, La Vella has been delivering high-profit solutions to both live entertainment events, musicians, and venues for years.

With 20+ years experience in the nightlife consultant area and extensive development and production experience with national television and feature film projects. Author, Speaker, Event Producer and Coach. La Vella has produced and marketed over 30 live music concerts in the past 24 months. Winner of the Niagara Music Awards Promoter of the Year (2012).

Has been called a Media-preneur: Combining a successful TV executive producer and host role with being a sought after marketing/branding consultant in the nightlife and music industry. In his television days, he had the opportunity to interview the likes of Lady Gaga, Richard Branson, Backstreet Boys, and more.

 

 

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Amazon now allows creators to post content on its platform

Amazon now allows creators to post content on its platform

NEW YORK — First Amazon launched its own monthly video streaming service — separate from Prime — to rival Netflix.

Now it’s taking on YouTube with the launch of a new “self-service program for creators and storytellers to make their video content available to Amazon customers.”

NEW YORK — First Amazon launched its own monthly video streaming service — separate from Prime — to rival Netflix.

Now it’s taking on YouTube with the launch of a new “self-service program for creators and storytellers to make their video content available to Amazon customers.”

Amazon Video Direct (AVD), which launches Tuesday, gives creators the opportunity to earn royalties based on minutes streamed.

“It’s an amazing time to be a content creator,” Jim Freeman, Vice President of Amazon Video, said in a statement. “There are more options for distribution than ever before and with Amazon Video Direct, for the first time, there’s a self-service option for video providers to get their content into a premium streaming subscription service.”

 

That uploaded content will be available to Amazon Prime’s tens of millions of members. The platform is currently available in the United States, Germany, Austria, United Kingdom and Japan.

Videos can be made available to rent or own, to view free with ads, or packaged together and offered as an add-on subscription, Amazon said in its release.

At a glance, the list of perks is similar to YouTube’s.


A handful of entertainment companies, news publishers and brands — including Mashable, Conde Nast Entertainment, HowStuffWorks, Samuel Goldwyn Films, the Guardian, Mattel, StyleHaul, Kin Community, Jash, Business Insider, Machinima, TYT Network, Baby Einstein, CJ Entertainment America, Xive TV, Synergetic Distribution, Kino Nation, Journeyman Pictures and Pro Guitar Lessons — have already partnered up with Amazon to test out the new offering.

Also launching Tuesday is the “AVD Stars program.”

This gives creators a monthly bonus from a $1 million fund based on the top 100 AVD titles offered in Prime Video.

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