Half the year is gone. Pull out the list you made in January. The goals. The new revenue lines. The brand moves. The book you said you’d finally write this year. How much of that actually happened? If the book is still sitting there in the “someday” column,...
Almost every expert who considers writing a book says the same thing. “But I’m not a writer.” It feels honest. It feels like a reason to wait. And it is the wrong question entirely. The right question is not “Am I a writer?” The right...
Most experts treat their story like a keepsake. Something to share at a dinner party or tuck into the “About” page of a website. It feels personal, so it stays private. But there is a difference between telling your story and using your story. Telling your...
“I don’t have time to write a book.” That sentence used to be true. In 2014, writing a book was an eighteen-month project that included a year of evenings, a stack of false starts, and a manuscript that got rewritten twice. Most experts who tried it quit. The...
Most experts kill the idea of writing a book on the same sentence: “I wouldn’t even know what to write about.” Here’s the truth they’re missing. They’ve already written it. Three or four times over. They just haven’t realized...
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