Most experts treat their story like a keepsake. Something to share at a dinner party or tuck into the “About” page of a website. It feels personal, so it stays private. But there is a difference between telling your story and using your story. Telling your...
“I don’t have time to write a book.” That sentence used to be true. In 2014, writing a book was an eighteen-month project that included a year of evenings, a stack of false starts, and a manuscript that got rewritten twice. Most experts who tried it quit. The...
Most experts treat publishing a book like a “someday” project. Something to do when business slows down. When the kids are older. When the timing feels right. Here’s what nobody tells them: there is no waiting period in business. There is only a meter running....
Two consultants. Same MBA. Same ten years of experience. Nearly identical client lists. One charges $50,000 for a keynote. The other can’t break past the first round of interviews for a $5,000 speaking gig. What’s the difference? One of them wrote the...
There is an interesting gap that many experts do not notice. It is the gap between being knowledgeable and being recognized. Every industry is filled with talented professionals who know their craft inside and out. They have years of experience, proven frameworks, and...
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