The Art of Ranking: Insights from SEO Expert Kyle Roof

January 15, 2024

Melanie Johnson co-owner of Elite Online Publishing, interviews Kyle Roof an SEO expert with an extraordinary journey from trial lawyer to SEO expert. Kyle Roof shares his insights on optimizing for Google, the significance of having web pages for targeted keywords, and the dynamic nature of SEO strategies. 

Listen Below:

Watch Below:

Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

  • Role of User-Generated Content.
  • Regular SEO Review and Updates.
  • Content Strategy and Internal Linking.


“That’s why On page optimization is actually one of the most important things in that if you don’t have that page, if you don’t have those words on the page, you can’t rank. The only page that can’t rank is the page that doesn’t exist.” (03:44)

“Things change your competitors might do other things, you know, and they’re going to shift into the SERPs Google does updates. And when that happens, the goalposts do move the counts that you needed, the terms that you needed, they do change, evolve and shift a bit.” (11:11)

“If you have a specific self publishing page, that’s an opportunity to have that type of a feature. One note, not every like plug in or tool you might use for the comments is readable by Google. So you want to make sure that you’re actually using something that can be read.” (15:13)

About Kyle Roof:

Kyle is best known for revealing the “secret” hidden in plain sight: Google’s algorithm is an algorithm. In other words, it all comes down to one thing – Math. Kyle demonstrated this by ranking number one in Google with a page consisting of gibberish text and only a handful of target keywords. Google punished him for exposing their algorithm by de-indexing 20 of his test sites and creating a rule in an attempt to devalue his efforts.

Kyle has spent the past several years running more than 400 scientific SEO tests to better understand Google’s algorithm. The combined results of those tests became the backbone of the popular SEO tool, PageOptimizer Pro, and they are implemented within his SEO agency on client sites. Kyle also shares his techniques in podcasts, at conferences around the world, and within the platform he co-founded, IMG, a sort of Netflix for SEOs with an active community aspect.

Learn More Here

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