Understanding Your Publishing Options: Traditional, Hybrid, Self-Publishing, and DIY

March 14, 2024

Join Melanie Johnson and Jenn Foster co-owners of Elite Online Publishing learn the differences between traditional publishing, hybrid publishing, and self-publishing, shedding light on the advantages and disadvantages of each. From owning 100% of your intellectual property to accessing a high level of concierge service, they provide valuable insights for aspiring authors.

Listen Below:

Watch Below:

Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

  • Shared royalties and control of copyright

  • Ensuring availability and ownership of book files

  • Business Integration of Books


Some people think that it is similar to traditional publishing, but the difference is they might put the copyright under your name, but they’re still going to take some royalties. You might keep the copyright, but you’re still sharing royalties. And that’s a hybrid.” (01:43)

“That $35,000, that is supposed to be what she uses to market the book. So that’s supposed to be for ads and all the traditional marketing, not digital marketing. That’s supposed to be for traditional marketing to get the books into bookstores and to get sales and do billboards.” (06:07)

“So we actually publish your book in over 400 online locations. So it doesn’t just go to Amazon, it goes to Barnes and noble, Walmart, target, it goes to chapters in Canada. I forgot what it’s called over in Australia. But all indie something. Anyway, there’s so many bookstores and you are in all of them and the libraries.” (10:00)

About Jenn Foster:

Jenn is a Wall Street Journal, USA Today, and International bestselling author. She is the owner of Elite Online Publishing and Biz Social Boom. Companies dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion. Jenn owned and operated a successful local chain of retail stores, where she honed her online marketing skills.  From local brick-and-mortar stores to online entities, to large international corporations, Jenn’s years of experience and expertise have now helped hundreds of businesses become front-page news on major search engines.

She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers, and raving fans. She is passionate about helping busy entrepreneurs, business leaders, and professionals to create, publish, and market their books, to build their businesses and brands. She encourages new authors to share their stories, knowledge, and expertise to help others. With her marketing and digital background, Jenn uses the best strategies for her client’s books to boost their sales and marketing platforms and helps them #1 bestselling authors.

Learn More Here

About Melanie Johnson:

Melanie Churella Johnson is a powerhouse media mogul and entrepreneur. She is the owner and founder of Elite Online Publishing, which has published over 3000 books making all of its authors #1 bestsellers. Melanie got her start in the industry by owning and operating two TV stations in Houston and Dallas that grew to be worth over $100 million dollars. Melanie is also a WSJ/USA Today, 16x best-selling author, and TEDx Speaker.

Melanie is a co-host of the popular podcast Elite Expert Insider. She started her career as a News Anchor in Detroit after she won the title of Miss Michigan and was the first runner-up to Miss America.In her professional life, Melanie has been involved in many high-profile projects. She built the 25,000 sq.ft. Houston Mansion and the 13,000 sq ft Walloon Lake House – both of which became successful six-figure short-term rentals. She also started Charity Auction Consignments, which helped charities raise over $600,000.

Learn More Here

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Video URL: https://youtu.be/-ZQoCG6o0ew

Website: https://EliteOnlinePublishing.com

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