Melanie Johnson & Jenn Foster, owners of Elite Online Publishing, interview Lisa Moscarelli about creating your brand and other great marketing tips.
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What You’ll Learn in this Episode:
- How to create your brand message.
- How to find your emotional story.
- How to create videos for your business.
“We like to create an avatar not like the movie but we try to create who is that person who am I talking to, be authentic.” (3:58)
“People will forgive homemade looking stuff, but people don’t forgive bad audio. You need to have a decent camera, you can get a 4k iPhone now for a small fortune, and by doing so you create a good image.” (7:52)
“Facebook is the sea of humanity, if you’re looking for the segment of society that has the money, which is going to be 45+, then you need to utilize Facebook.” (15:50)
About Lisa Moscarelli:
Lisa began her career as a TV news reporter with WTVM in Columbus Georgia and later worked for KPRC-TV in Houston. She spent 11 years in broadcast sales, planning and producing campaigns, and in these roles honed her writing and production skills, as well as “the art of the deal”. She co-founded Cohn-Moscarelli Marketing and Communications in 1999, which by 2011 was ranked by volume among Houston’s, top 5 advertising agencies by “The Houston Business Journal”. Lisa received her B.A. in Communications from the University of Houston, and makes her home in Houston. She is also a recording artist songwriter and music producer. She loves all things family, children, cooking, and singing. She’s a proud member of The Lakewood Church choir.
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Video URL: https://youtu.be/4eO42AIaQ18