Your Brand, Your Story: Strategies for Personal Brand Differentiation

April 22, 2024

Melanie Johnson and Jenn Foster co-owners of Elite Online Publishing discuss personal branding. They share their expert insights on striking the right balance between portraying your authentic self and maintaining a professional image online. From refining your LinkedIn profile to the dos and don’ts of Instagram, they cover it all.

Listen Below:

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Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

  • Tools for Establishing a Personal Brand

  • Social Media and Brand Consistency

  • Expanding Expertise through a Book


“Whether you’re 20 years old or you’re 50 years old, if people don’t know who you are and what you do, then you’re a product, right? Think of yourself as a product.” (01:24)

“You probably need a website as well as social media and digital marketing, right? So when someone types your name in on Google that a lot of things come up. It’s not just your Amazon author page. It’s not just your website, but you have your LinkedIn profile. All the different platforms that are social media, that you actually are there and that it all matches across each one.” (02:25)

“So the balance, I would say, is as much as you feel comfortable with sharing and what you want people to know about you, because they don’t have to know everything about you, and it should be things that you’re excited about, things that you’re passionate about that you’re sharing.” (07:33)

About Melanie Johnson:

Melanie Churella Johnson is a powerhouse media mogul and entrepreneur. She is the owner and founder of Elite Online Publishing, which has published over 3000 books making all of its authors #1 bestsellers. Melanie got her start in the industry by owning and operating two TV stations in Houston and Dallas that grew to be worth over $100 million dollars. Melanie is also a WSJ/USA Today, 16x best-selling author, and TEDx Speaker.

Melanie is a co-host of the popular podcast Elite Expert Insider. She started her career as a News Anchor in Detroit after she won the title of Miss Michigan and was the first runner-up to Miss America.In her professional life, Melanie has been involved in many high-profile projects. She built the 25,000 sq.ft. Houston Mansion and the 13,000 sq ft Walloon Lake House – both of which became successful six-figure short-term rentals. She also started Charity Auction Consignments, which helped charities raise over $600,000.

Learn More Here

About Jenn Foster:

Jenn is a Wall Street Journal, USA Today, and International bestselling author. She is the owner of Elite Online Publishing and Biz Social Boom. Companies dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion. Jenn owned and operated a successful local chain of retail stores, where she honed her online marketing skills.  From local brick-and-mortar stores to online entities, to large international corporations, Jenn’s years of experience and expertise have now helped hundreds of businesses become front-page news on major search engines.

She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers, and raving fans. She is passionate about helping busy entrepreneurs, business leaders, and professionals to create, publish, and market their books, to build their businesses and brands. She encourages new authors to share their stories, knowledge, and expertise to help others. With her marketing and digital background, Jenn uses the best strategies for her client’s books to boost their sales and marketing platforms and helps them #1 bestselling authors.

Learn More Here

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