How does a book attract the attention you desire?
Book’s are great attention getters and can be used as multi-purpose marketing tools. They possess unique abilities to create attention to generate sales, increase visibility, create word of mouth advertising or demonstrate knowledge to increase credibility.
Instant Your Credibility – Become and Authority
Books are an incredible step up from a simple business card. People will throw away a business card, but not a book. It shows that you are a wealth of knowledge and valuable resource for your clients. With so many ways to get attention, how do you stand out? Writing and publishing a book is one of the best ways to get attention. It separates you from the crowd since it’s under-utilized by entrepreneurs.
You can’t easily fake your way into writing a good book so you do risk being judged. You either know you’re business or you don’t. A book shows you can commit to project and follow through. It shows you get things done. things that are hard and prestigious and require a lot of skills.
Being judged can seem risky, but that’s why you get so much credit for a good book. A book requires a lot of work and shows that you’re willing to put yourself out there. It shows confidence in yourself and your knowledge. Not many people are willing to risk being judged.
Our company can assist you in creating a book that leaves a great impression. If you don’t know what you’re talking about, you can’t just throw something together, call it a book, and expect to benefit. You have to write a good book to gain credibility. To establish yourself as an authority on a subject, others must find your book interesting and valuable.
Raise Your Visibility – Get Media Coverage –
Experts write books. Commentators write blog posts. When the media wants a comment on something they go to the experts, right? Media coverage is much easier to come by with a book to your name. Having a new book is a requirement to speak in lecture halls or gain entry to television studios and boardrooms. It can also get you into special events or simply on people’s minds. If you want visibility in your field and media coverage, being an expert is key. The pathway to unlock those doors is through writing a book. The Press Release of your new number one bestseller will turn heads and get you noticed.
Help People Find You –
Amazon is one of the top overall internet search engines. It ranks up there with Google and YouTube. It is the top search engine for products which is an even more relevant measure to an entrepreneur. A study back in 2015 showed the 44% of people start their search for a product on Amazon. Google, Bing, and others were only ranking at 34% together. You want to be on Amazon where people are looking for your product. A book will get you there.
When people look for buying information, they turn to experts or authorities. This means they would literally be looking for you, that is if you wrote the book on that subject. Wouldn’t it be great to have people looking for you? A great book brings people to you and tells them exactly who you are. It even shows them how you can help them. It’s the best marketing tool you could ever use both build your brand and attract clients.
Get People Talking about you –
Word of mouth is still the best form of marketing. People are more likely to follow the advice or suggestion of a someone they know and trust. A book enables word of mouth better than almost any other tool. This is because it puts your story into people’s minds which then comes out of their mouth in your words. When people talk about you, they’re literally just saying what you want them to say. A good book causes people to repeat your terms, phrases, and ideas to other people. If you can picture that conversation naturally happening between two people, then you can simply write your book with the intention to create that conversation. You can literally create conversations about you and your business that sound as if you were there explaining your business. Help people talk about you in a way that leads clients, in need, to your door.
A properly written book can do all of this and so much more.
If you have questions feel free to reach out or leave a comment below.
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