Melanie Johnson & Jenn Foster, owners of Elite Online Publishing, interview David Wachs about taking advantage of communications going digital and setting your brand apart from others using hand written notes.
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What You’ll Learn in this Episode:
- How to use hand written notes to appeal to your customer.
- How to get customers contact information.
- How to make your customers remember you.
“You get countless text messages a day, you get junk mail, you get Slack, you get push notifications, you get Twitter, you get Facebook, all this electronic, and bulk communication. And it’s all just noise. But what I found was that when I’d walk into people’s offices, any handwritten notes they had received, would be not only read, but kept and put on display, and they’d be on the bookshelf behind them or standing on their desk.” (6:21)
Keep it short and sweet, you want the note to be, hey, it was great seeing you Thanks so much. Your name, you know, really short and sweet, because people’s attention spans don’t last that long anymore.” (15:36)
“I think especially with COVID going on, people are particularly lonely, and more so than probably anybody thinks and getting a handwritten note just to say, you know, we’re thinking about you, we want to help you in any way we can, just to make people feel remembered, wanted cared for.” (18:14)
About David Wachs:
A serial entrepreneur, David’s latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect.
David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain’s Chicago Business, the American Express OPEN network, AMA’s Marketing News, Bloomberg Radio, and others. He has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine.
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Video URL: https://youtu.be/Mi2Vizcz2eQ