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What You’ll Learn in this Episode:
- How to use the three stages of influence.
- How to find your micro niche.
- How to get return on investment from a podcast.
“The three stages of influence are get seen, get noticed and get known.” (3:42)
“You gotta be patient enough that if you’re gonna sell something low ticket and you want it to have an ROI, you just got to be in it for the long game.” (9:22)
“From the introvert’s perspective, if being social is an energy drain like it is for me, you only have so much time of the day where you can be social, and it’s enjoyable, and it’s refreshing, and then you need to go take a nap. And if that’s you the combination of podcasting and books, especially, is way better suited for you as an introvert. I think that’s the message that a lot of us take in is that Oh, man, like in order to be successful, I got to change who I am I need to be quote-unquote, more social. And I don’t think that’s the answer.” (15:12)
About Matt Johnson:
Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous.
Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.
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Video URL: https://youtu.be/Dz0-o5OQI9A