If you’re treating your book like a trophy, you’ll be disappointed. If you treat it like a sales asset, you’ll be paid. The leaders who win don’t wait for royalties. They use their book to increase deal flow, shorten sales cycles, and unlock opportunities that don’t...
Hi, this is Melanie Johnson, CEO and co-founder of Elite Online Publishing, and I have one of those behind-the-scenes publishing stories that still makes me smile. Jenn Foster and I submitted our book, Be Recognized: The AI Authority Engine for Experts Who Want to Be...
Publishing a book can be one of the most transformative steps in your personal and professional life. But despite the benefits, myths about publishing often hold aspiring authors back. These misconceptions paint a picture of publishing as expensive, time-consuming, or...
You don’t need “more visibility.” You need visibility that turns into conversations, and conversations that turn into booked revenue. That’s why the smartest leaders treat Q1 as pipeline-building season. Q2–Q4 stages, summits, partnerships, and media slots don’t...
Alex Hormozi’s launch of $100M Money Models became a case study overnight. The headline was simple. He sold millions of copies in a short window. The lesson is even more valuable. He did not treat his book like a thirty dollar product. He treated it like the front...
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