Melanie Johnson and Jenn Foster interview expert Scott Brown about how to get the right messages to your customers to increase your sales! Clean up your messaging with tips from author and advisor Scott Brown.
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What You’ll Learn in this Episode:
- Strategies to simply and clean up your messaging.
- Audience focused
- Backed up with a human story
- How to change your marketing to appeal to your ideal customers.
- Figuring out the “what” in your business.
“It’s not actually about you as the founder; it’s about the person you’re talking with. And if it’s not about them, they don’t really care. You know, people don’t care that you’ve built a business. They care if your business can help them. ” (4:42)
“So in a clean message, if we always start with the listener, the way we would structure it is something like, for people who need ‘x’, we do ‘y’. ” (6:37)
“When people build a really good clean messaging canvas, they use it in every media interview they do, every sales call they do, in their blog post, their social media, and becomes really that messaging framework for how they talk about their business going forward.” (8:30)
“Building a startup or building a business is pretty easy. It’s like a lemonade stand, right? Create something that people want, sell it for more than it cost to make, and then do that over and over again.” (11:18)
Scott is a former actor turned entrepreneur, having started 8 companies over the last 25 years – from topical pain relief & bounced email, to a groundbreaking startup and venture program that changed the way people think about industry/startup collaboration. Based in beautiful Boulder Colorado, he has the dubious honor of spending $2.5m on the 21st worst SuperBowl ad in history.
Scott continues to be an active advisor & angel investor and loves sharing his unique blend of technology and storytelling with startups around the world.
The Lean Startup movement revolutionized how modern startups are built. And yet, startup founders continue to struggle with how to talk about their amazing idea in a way that will generate media, sales, venture capital, and social buzz. The (C)lean Messaging framework helps startup founders perfect their sales, marketing & investment messaging with amazing results.
Find out more: at ScottBrown.co
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