Using a PR Agency to Market your Book | with Drew Gerber

February 17, 2020

Melanie Johnson and Jenn Foster, owners of Elite Online Publishing, interview Drew Gerber – CEO of Wasabi Publicity, Inc. In this episode Drew teaches you how to get the most bang for your buck with a PR agency. Know when to start using a PR company for your book marketing campaign.

Listen Below:

Watch Below:

Click here for access to all of Elite Expert Insider podcasts.

What You’ll Learn in this Episode:

  • How to know when to hire a publicist
  • How to hire the right PR Agency
  • Targeting your ideal client with PR
  • How to know when to start a Book Tour and Marketing Campaign with a PR Agency

Quotes:

“I’ve always wanted to get up underneath those people that are committed to making a difference and really support them and help them make the difference they want to make. They said, well that’s PR. She started talking about what PR was, and I got more and more excited. And so was like, let’s do PR! So we started our company 18 years ago.” (2:50)

“your relationship with your publicist, is your most sacred business relationship, they are your voice in the world, they have to believe in what you’re up to, I don’t know how publicist can take on a client that they didn’t, because that’s where we get our energy, and we get our juice, and really gives our life meaning. We get to represent these really amazing people doing really cool things.” (5:16)

We’ve got a technology that allows the media everything they need at their fingertips, but allows our clients to log in and at anytime and know exactly what’s happening with the campaign. So full transparency, ” (10:40)

About Drew Gerber

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks “aha” conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.  Read more.

Leave a Rating & Review:

If you found value from this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click “Listen on Apple Podcasts,” then “ratings and reviews,” and you will see the button to “write a review.”

Don’t forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode.

 

Video URL: https://youtu.be/xqG–ar3aI4

Website: http://EliteOnlinePublishing.com

 

Blog Archives

Categories

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Related Posts

Mastering First Impressions with Jane Hanson

Mastering First Impressions with Jane Hanson

Melanie Johnson, co-owner of Elite Online Publishing, interviews Jane Hanson, former Today Show anchor where she shares actionable strategies for showing up as your best self in both professional and everyday situations. Listen Below: Watch Below: Click here to access...

read more
From Author to Authority

From Author to Authority

How to Turn Your Past Content Into a Future Pipeline You don’t need to start from scratch to become a thought leader. If you’ve given a keynote, written a blog, hosted a webinar, or even sent powerful emails—you already have the raw material to build a future-proof...

read more
From Cardiac Arrest to Dadisms with Brent John Larsen

From Cardiac Arrest to Dadisms with Brent John Larsen

Jenn Foster, co-owner of Elite Online Publishing, sits down with Brent John Larsen, author behind "You Make My Heart Giggle" as he shares his journey from a life-changing cardiac arrest to publishing his heartfelt book. Listen Below: Watch Below: Click here to access...

read more