Building a Billion Dollar Brand | with Rick Cesari

February 24, 2020

Melanie Johnson and Jenn Foster, owners of Elite Online Publishing, interview expert Rick Cesari about building a billion-dollar brand, video marketing, getting testimonials, and more!

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What You’ll Learn in this Episode:

  • How to create a brand for your business
  • Using testimonials as a marketing tool
  • Discovering your Unique Selling Proposition 
  • Making targeted videos for advertisement 


“Testimonials are one of the strongest marketing tools.” (5:20)

“Direct response marketing is paid advertising, where you measure all the results. ” (10:00)

“Tell them what you’re going to say, say it, and then tell them again.” (14:38)

About Rick Cesari

Rick has been a pioneer in the Direct Response advertising industry since the early 90Тs, and has used Brand Response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golfand many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years.

The author of “Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing“, my newest book, Building Billion Dollar Brands, is due out in Summer of 2018.”

Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales.

When not working Rick enjoys, reading, skiing, fishing and hiking. For his 50th birthday he achieved one of his goals and successfully summited Denali (formerly Mt. McKinley) in Alaska.  He resides with his wife Martha and three French Bulldogs in Seattle, Wa.

Read more.

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