Melanie Johnson and Jenn Foster, owners of Elite Online Publishing, interview Drew Gerber – CEO of Wasabi Publicity, Inc. In this episode Drew teaches you how to get the most bang for your buck with a PR agency. Know when to start using a PR company for your book marketing campaign.
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What You’ll Learn in this Episode:
- How to know when to hire a publicist
- How to hire the right PR Agency
- Targeting your ideal client with PR
- How to know when to start a Book Tour and Marketing Campaign with a PR Agency
“I’ve always wanted to get up underneath those people that are committed to making a difference and really support them and help them make the difference they want to make. They said, well that’s PR. She started talking about what PR was, and I got more and more excited. And so was like, let’s do PR! So we started our company 18 years ago.” (2:50)
“your relationship with your publicist, is your most sacred business relationship, they are your voice in the world, they have to believe in what you’re up to, I don’t know how publicist can take on a client that they didn’t, because that’s where we get our energy, and we get our juice, and really gives our life meaning. We get to represent these really amazing people doing really cool things.” (5:16)
“ We’ve got a technology that allows the media everything they need at their fingertips, but allows our clients to log in and at anytime and know exactly what’s happening with the campaign. So full transparency, ” (10:40)
About Drew Gerber
For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks “aha” conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world. Read more.
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Video URL: https://youtu.be/xqG–ar3aI4