Gaining A Political Position With A Book – Howard Schultz

February 18, 2019

Jenn Foster and Melanie Johnson speak about Howard Shutlz’s book and how he’s using it to set himself up for president. 

Howard Schultz built Starbucks Coffee Company into one of the world’s most recognized and respected businesses, a company committed to strengthening communities through human connection and innovation.  Howard Schultz wants to run as an independent for president in 2020.

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Show Notes-

  • Do you think him writing Book is going to make him president. 

  • Blog Posts are key to promoting your brand or book

Quotes-

“I mean $28 is probably the highest Kindle book that I’ve ever seen” (3:32)

“you’re usually in an intimate, quiet space when you’re reading about somebody, and you feel connected to them, no matter if you’re reading a biography about Marilyn Monroe, or whether it’s Howard Schultz, after you read their biography, you feel more intimate with them or connected with them.” (7:04)

“I think it’s a super smart move that he launched this book to start his campaign to get his name out in the press.”

“He’ll probably get 100 million dollars worth of free media attention from the book.” (15:03)

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