Despite what you may think, writing a book to grow your business has little to do with book sales and everything to do with growing your business.
Publishing a Book Is Your Best Marketing Tool
As a publishing company, we not only help our clients publish their books, but we ensure they become bestsellers and show they can use their books to grow their businesses — whether they’re coaches, consultants, or company owners. And while every client’s strategy is different, there are four key value-adds that keep paying off again and again.
Driving Sales & Marketing
To be clear, we’re not talking about book sales here. Chasing book sales is one of the least profitable, least expeditious ways to grow your business. You’re much better off looking at how you can use your book to assist in making big-ticket sales.
Crafted properly, your book can simultaneously articulate your philosophy, demonstrate your expertise, and give readers insight into what it might be like to work with you. Your book will sing your praises — regardless of whether you’re in the room. And the reader will never feel like they’re being “sold to.” A published book is the best marketing tool you’ll ever have! A book will establish you as an expert in your field, which in turn creates trust and credibility. The more credibility you have the more likely clients are to hire you.
The writing process is all about honing your message and developing the tools and language to articulate it. But the content that you create during that process doesn’t have to stay trapped between the front and back covers of your book. You can repurpose that material as marketing collateral right away! Not sure how to repurpose content? This can be done in workshops, speaking gigs, or other services that can be sold in addition to your current services and books.
Writing a book doesn’t just help you deliver existing products and services, it can also help you develop new ones. Whether that’s by repurposing content or creating something new entirely. A book makes all of this possible — from bringing in new clients to transforming your offerings, writing a book can catalyze radical improve your business. It’s also a way of delivering your services, whatever they may be, to the client. For example, if you’re a life coach, you can offer your book as part of a workshop.