How Authors Can Leverage SEO and Content Marketing for Success

May 10, 2024

Join Melanie Johnson and Jenn Foster co-owners of Elite Online Publishing, as they discuss practical strategies to enhance your book’s visibility and credibility using tools like blogs, articles, videos, infographics, and effective SEO techniques.

Listen Below:

Watch Below:


Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

  • Importance of SEO

  • External Content Placement

  • Leveraging Videos and Infographics

Quotes:

“If you have your personal brand or your author brand on these different social media platforms and you’re talking about your book and people are following you, they’re more likely to go buy the book, right.” (04:59)

“And that’s really important because then YouTube is owned by Google and then they both like that together. Don’t you think that kind of works together? When YouTube likes you, Google also likes you.” (08:22)

“It’s going to help you find more readers. It’s going to help you find more new, a new audience by having this. So it’ll reach out to new people that maybe wouldn’t be exposed to your book.” (10:06)

About Melanie Johnson:

Melanie Churella Johnson is a powerhouse media mogul and entrepreneur. She is the owner and founder of Elite Online Publishing, which has published over 3000 books making all of its authors #1 bestsellers. Melanie got her start in the industry by owning and operating two TV stations in Houston and Dallas that grew to be worth over $100 million dollars. Melanie is also a WSJ/USA Today, 16x best-selling author, and TEDx Speaker.

Melanie is a co-host of the popular podcast Elite Expert Insider. She started her career as a News Anchor in Detroit after she won the title of Miss Michigan and was the first runner-up to Miss America.In her professional life, Melanie has been involved in many high-profile projects. She built the 25,000 sq.ft. Houston Mansion and the 13,000 sq ft Walloon Lake House – both of which became successful six-figure short-term rentals. She also started Charity Auction Consignments, which helped charities raise over $600,000.

Learn More Here

About Jenn Foster:

Jenn is a Wall Street Journal, USA Today, and International bestselling author. She is the owner of Elite Online Publishing and Biz Social Boom. Companies dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion. Jenn owned and operated a successful local chain of retail stores, where she honed her online marketing skills.  From local brick-and-mortar stores to online entities, to large international corporations, Jenn’s years of experience and expertise have now helped hundreds of businesses become front-page news on major search engines.

She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers, and raving fans. She is passionate about helping busy entrepreneurs, business leaders, and professionals to create, publish, and market their books, to build their businesses and brands. She encourages new authors to share their stories, knowledge, and expertise to help others. With her marketing and digital background, Jenn uses the best strategies for her client’s books to boost their sales and marketing platforms and helps them #1 bestselling authors.

Learn More Here

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Video URL: https://youtu.be/b3ziGJx87k8

Website: https://EliteOnlinePublishing.com

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