The Art of Podcasting: Professional Secrets with Josef Schinwald

May 6, 2024

Melanie Johnson and Jenn Foster co-owners of Elite Online Publishing, interview Josef Schinwald, an expert from Guest Experts on the Air. Learn the evolution of podcasts, the incremental value they offer for branding and storytelling, and how to leverage AI tools to enhance podcast content and reach.

Listen Below:

Watch Below:

Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

  • Getting Booked on Podcasts

  • Equipment and Setup for Podcasting

  • The Future of Podcasting


“You have to write a pitch, basically a positioning for yourself, because that’s, you have to, you know, in an email, you have to position yourself like a strawberry in front of the podcast host.” (04:20)

“After all, they will trust you because they trust already the hosts. Now you come along and you have been invited, and then they trust you because they have been listening along to you.” (09:08)

“The myth is that you are getting invited all the time because you’re the thought leader and the expert. The reality is that you have been, that you had an agency or you did it yourself and you actually pitched and you researched yourself and you got invited afterwards.” (15:34)

About Josef Schinwald:

In today’s digital landscape, podcasting has emerged as the new frontier of public relations – a dynamic platform combining the reach of news sources and the intimacy of late-night TV. Yet, with the explosion of podcasts in every conceivable niche, the real challenge is standing out and finding one’s voice amidst the cacophony.

This is where Josef found his calling. At, they don’t just book you on podcasts; they strategically position you to showcase your expertise, ensuring your message resonates with the right audience. They believe in the power of consistency – your voice, your personality, your brand – brought to life across a spectrum of podcasts. This not only attracts new listeners but also converts them into loyal customers for your business and services.

With over 650 million blogs and 33 million YouTube channels out there, the podcast universe is still ripe with opportunity, waiting for voices like Josef’s to echo through its channels. Let them guide you on this journey, starting with their bespoke monthly package, complete with a bonus booking. Let’s embark on this podcasting adventure together and unlock the potential that lies within.

Learn More Here

Free Ebook

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