Melanie Johnson & Jenn Foster, owners of Elite Online Publishing, interview Howard Tiersky, Wall Street journal best selling author, about how to keep innovating your business with new technology.
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What You’ll Learn in this Episode:
- How to use digital transformation.
- How to use surveys to understand your customers.
- How to apply Howards five step methodology.
“We are going through a digital transformation of the world, no matter what business you are in your customers are going through a digital transformation.” (4:01)
“The success of any business is primarily measured in my experience by looking at the customers and the customers behavior.” (8:48)
“If I was building this business now, based on everything I know now for the world that exists today. And as the world as I predicted to be over the next few years, how would it be? How would it work? and almost inevitably, the answer is going to be far more digital.” (17:16)
About Howard Tiersky
Howard is the author of the WSJ bestselling book Winning Digital Customers: The Antidote to Irrelevance. He is also the founder of digital transformation agency, FROM, which has won over 100 awards for user experience design, and helped to redesign the Avis app which is now ranked by JD Powers as #1 in the industry.
In his 25 year career helping large enterprises win in the digital space, Howard has worked on projects for dozens of Fortune 1000 companies and has been named one of the “Top 10” Digital Transformation influencers by IDG as well as by Enterprise 360. Howard Tiersky is the Founder and CEO of FROM, a proven digital agency that drives customer enthusiasm and bottom line results.
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Video URL: https://youtu.be/BeuM5gfS_Tw