Melanie Johnson & Jenn Foster, owners of Elite Online Publishing, interview Jill Lublin about her expertise in influence and publicity marketing. As well as her 4 bestselling books: Get Noticed…Get Referrals, Networking Magic, and Guerrilla Publicity, which is regarded as the “PR Bible”, and her latest book The Profit of Kindness.
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What You’ll Learn in this Episode:
- How to focus on what is happening around you.
- How to leave an impact on people.
- Why self publishing is faster and easier.
“I learned from the music business is that it’s all about perception.” (1:43)
“Drip your gold and give people real solutions.” (5:10)
“You have to really count the familiarity factor, the trust factor, because people will make decisions to work with you because they’ve seen you somewhere and that’s powerful.” (11:20)
About Jill Lublin:
Jill is the author of four bestselling books, including: Get Noticed…Get Referrals (McGraw-Hill), Networking Magic (Morgan James), and Guerrilla Publicity (Adams Media), which is regarded as the “PR Bible”, and her latest book The Profit of Kindness (Career Press), which went #1 in four categories. With four international bestselling books, Jill is acknowledged as the go-to person for building success through influence marketing, networking, and publicity. She helps authors to create book deals with agents and publishers and well as obtain foreign rights deals. Jill is also the Producer and Host of the TV show, “Messages of Hope”, which inspires people to take positive action to improve their lives and create a better world.
In addition to her speaking engagements, Jill trains and consults with executives, sales teams and marketing departments in Fortune 500 companies, as well as in small-to-medium-sized companies. Her innovative influence marketing and publicity techniques consistently increase bottom line results for her clients.
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Video URL: https://youtu.be/FgpSHCEWGmU