Write, Publish & Market Your Book to Build Your Business & Brand
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What You’ll Learn in this Episode:
- How to use a referral marketing system.
- How to grab people’s attention with a question not your logo.
- How to use joint ventures to help you grow
“A lot of small businesses don’t have a niche. And by that, they want to be everything to everybody. And you’re well aware that when that happens, you’re nothing to nobody.” (6:50)
“Make people feel important, because that’s what’s going to create trust for your business.” (10:59)
“People need to take a serious look at a drip campaign. What the drip campaign does is you take an article, and you break it into segments, and once a week you send customers a different segment. Before long, some customers may be ready to buy right away.” (17:36)
About John Allen:
John has been teaching solopreneurs who struggle with prospecting for new business, converting potential leads into customers, and making more sales resulting in an increased bottom line. The sales strategies he helps them to implement are based on conversational sales approaches using the principles of empathy, engagement, education, and empowerment so they can achieve greater income and enjoy the lifestyle of their dreams.
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Video URL: https://youtu.be/kjO17587Yy4