Melanie Johnson and Jenn Foster interview expert Stephen Woessner about how to create a successful podcast that turns a profit.
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What You’ll Learn in this Episode:
- Building your thought leadership and brand.
- Target your audience and gain listeners by defining your niche.
- Audience building strategies.
- How to find the right guests for your podcast.
- Building a monetization strategy.
- How to repurpose your content to expand your podcast into more content and profit.
- How to approach sponsorships.
“So if you’re already started your business, but you don’t know who your client is, you don’t know what your brand is, you need to go back to the drawing table and start with that it’s so important to have that identity.” (8:30)
“You should figure out the monetization strategy before any content is ever created. ” (8:55)
“Take your stuff, your insights, your brilliance, your expertise, you took the time and share with the audience, and then slicing and dicing it and turning it into much more than just a podcast episode.” (13:55)
Stephen Woessner, Host of Onward Nation and CEO of Predictive ROI. Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world with over 28,000+ email subscribers.
Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, “The Small Business Owner’s Handbook to Search Engine Optimization”, “Increase Online Sales Through Viral Social Networking”, and “Profitable Podcasting.”
Find out more at www.predictiveroi.com
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Video URL: https://youtu.be/uYP1AuX3gp0