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What You’ll Learn in this Episode
- Why so many podcasts fail to monetize their shows.
- Why should business owners launch a top 100 show.
- Why hitting the top 100 of iTunes even matters.
“If you’re going to spend that much time and energy on a podcast, you want to be able to share your number one. Let’s create the biggest splash upon your launch.” (6:45)
“Getting to the top 100 is not the end game, we want to make sure that they have an amazing show. And based on the content that they have on that show that we can create some great trackable ROI from it.” (8:55)
“I’m a believer that you don’t have to wait two to three years to have this massive show. Some of our best clients that have eight figure businesses that have amazing ROI on their podcast have very tiny ships. So it’s not really about the amount of downloads, it’s really what you do with the content.” (26:56)
About Jay Wong:
Jay Wong is CEO of Podcast Your Brand; a marketing company that builds podcasts that generate hundreds of thousands of dollars for their clients. Their market is very fast-growing, and Podcast Your Brand is uniquely positioned to disrupt the entire industry with its unique approach to generating guaranteed ROI for their clients. They’ve worked with household names like Procter and Gamble. And also smaller emerging brands as well as thought leaders and knowledge experts to help rapidly accelerate growth in their category.
His agency has been working with franchise companies listed on the Inc 5000 to increase their retention rates of new operators by a minimum of 15%+ as well as increasing their annual sales by an average of 21%
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Video URL: https://youtu.be/A-uDxAglZMA