Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Caley Adams about the inside secrets and scoop of what’s trending, looking fresh, and making your brand be optimal for you.
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What You’ll Learn in this Episode:
- How to find the drive for your brand.
- How to increase your conversion rates.
- How to create trust with your brand.
“I think it’s important to hone in on those things, because it really is a point of distinction. And usually those unique traits are the things that we play up in design.” (3:59)
“If you’re an author, your people are interested in your book, but at the end of the day, you actually want to sell them on just you and your thinking and your perspective, because that’s the long-term value.” (7:17)
“You want to provide some consistency for people, with having the logo be a fixed thing. That’s very simple, you can easily shift the whole feeling around the brand.” (12:14)
About Caley Adams:
Caley Adams is the Founder & Creative Director of Wildes District, an NYC-based design studio that specializes in emerging women’s and e-commerce brands. Wildes District works closely with founders to build meaningful experiences that span multiple touchpoints — including brand, web, app, print, packaging, and more.
Caley has over a decade of design experience working for some of the world’s most celebrated brands, including Chanel, The Row, Rolex, Warby Parker, Birchbox, Ralph Lauren, and Barkbox.
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Video URL: https://youtu.be/x4AJAMcgQxg