How to Use Your Book as a Marketing Tool Your book is a marketing tool—not the thing you market. Most business book authors make the mistake of trying to market their book. For almost all of our authors, they see a book getting them one of six basic things: Raise...
Book Royalties 101: Are you keeping 100% of yours, or is your publisher getting all the money? You’ve probably heard the term “book royalty” get tossed around a lot in publishing. But what does it really mean?To put it simply: a book royalty is the amount that a...
Leading In A New Role – Scott McCarthy Many of us feel anxious and overwhelmed when we take over a new role. As a leader, it can be intimidating becoming the head of a team when you are effectively the new person within the team. As a military officer, I change...
How to Write a Book from a Podcast, Webinar or Online Summit Ever wonder what the fastest way to write a book is? Hint: it’s not typing 200 words per minute and developing carpal tunnel. In this video, Melanie Johnson and Jenn Foster, hosts of Elite Expert Insider...
Author Tonya L. Carter Teaches Young Women To Become Successful Leaders For African-American Heritage Month, The Multi-Cultural Committee wanted to share some interesting stories about some of our African-American staff throughout the month of February. We’d love to...
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