How to Use Your Book as a Marketing Tool

How to Use Your Book as a Marketing Tool

How to Use Your Book as a Marketing Tool Your book is a marketing tool—not the thing you market. Most business book authors make the mistake of trying to market their book. For almost all of our authors, they see a book getting them one of six basic things: Raise...
Leading In A New Role – Scott McCarthy

Leading In A New Role – Scott McCarthy

Leading In A New Role – Scott McCarthy Many of us feel anxious and overwhelmed when we take over a new role. As a leader, it can be intimidating becoming the head of a team when you are effectively the new person within the team. As a military officer, I change...