Most experts treat their book like a long blog post. That is why most expert books don’t make money. A book is not content. Content is what fills your feed. A book is an asset. Specifically, it is a conversion tool. And the experts who treat it that way build...
Most experts kill the idea of writing a book on the same sentence: “I wouldn’t even know what to write about.” Here’s the truth they’re missing. They’ve already written it. Three or four times over. They just haven’t realized...
Two consultants. Same MBA. Same ten years of experience. Nearly identical client lists. One charges $50,000 for a keynote. The other can’t break past the first round of interviews for a $5,000 speaking gig. What’s the difference? One of them wrote the...
When most people think about writing a book, they imagine sitting in front of a blank screen trying to produce thousands of words. That image alone stops many experts from ever starting. The pressure to “write” feels overwhelming, time-consuming, and...
Most entrepreneurs do not wake up one morning and suddenly decide to write a book. Usually there is a moment that leads them there. I remember a conversation with a consultant who had just pitched a large project to a company he really wanted to work with. The meeting...
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