How to Make Money with Your Book One of the most common questions we get from potential authors who are about to write a book is something along the lines of: “How do I use my book to make money?” It’s a reasonable question. The bad news is you will probably not make...
How to Use Your Book as a Marketing Tool Your book is a marketing tool—not the thing you market. Most business book authors make the mistake of trying to market their book. For almost all of our authors, they see a book getting them one of six basic things: Raise...
Book Royalties 101: Are you keeping 100% of yours, or is your publisher getting all the money? You’ve probably heard the term “book royalty” get tossed around a lot in publishing. But what does it really mean?To put it simply: a book royalty is the amount that a...
Leading In A New Role – Scott McCarthy Many of us feel anxious and overwhelmed when we take over a new role. As a leader, it can be intimidating becoming the head of a team when you are effectively the new person within the team. As a military officer, I change...
Self-Publishing: What To Expect & How to Be Successful By self-publishing, you have just created culture. You are no longer just a consumer absorbing every bit of information that comes your way. Making the switch to a creator will be a feeling that you will never...
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