The Generosity Mindset: Winning Business Strategies with John Ray

March 25, 2024

Melanie Johnson and Jenn Foster co-owners of Elite Online Publishing, interview John Ray, the author of “The Generosity Mindset.” John shares his expertise on money, value, pricing structures, and business development. He discusses the importance of understanding the value perceived by clients, the significance of a generosity mindset, and the impact of pricing strategies on business success.

Listen Below:

Watch Below:

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What You’ll Learn In This Episode:

  • Redefining Business Value

  • Mindset and Overcoming Limiting Beliefs

  • Business Pricing Structure and Offerings


“A lot of entrepreneurs and business owners do not know they have a pricing problem.” (01:38)

“It’s about what they perceive. And if we have a deep enough dialogue, conversation with them, then we will find that intangible value and see that that ordinarily we wouldn’t see. And we can price to that value.” (05:49)

“We’re experts at what we do, so we don’t propose, we give options on here are the different ways we can work together. Right. And here’s what I recommend based on my expertise and what I see from what the conversations we’ve had and what you’ve told me and the magic number are three options.” (13:48)

About John Ray:

After a three-decade career in investment management, investment banking, and strategic advisory, John Ray formed Ray Business Advisors, a business advisory practice, in 2013. John’s services include advising solopreneur and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

In his other business, John is a show host and producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team specialize in working with B2B professionals to create and conduct their own podcast using The Generosity Mindset Method: building and deepening relationships in a non-salesy way which translates into revenue for their business.

John is the host of North Fulton Business Radio and The Price and Value Journey. North Fulton Business Radio, the longest-running podcast in the North Fulton region of Georgia, features a wide range of business and community leaders. The Price and Value Journey is devoted to solo and small firm professional services providers and covers issues such as pricing, value, and business development. John has hosted and/or produced over 2,200 podcast episodes.

Learn More Here

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