Elite Publishing Doug Noll

Turning Your Book Into a Platform with Doug Noll

May 20, 2026

Jenn Foster, co-owner of Elite Online Publishing, welcomes Doug Knoll, a seasoned author and conflict resolution expert who shares his journey from trial lawyer to prolific writer of five books.

Listen Below:

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Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

  • Traditional Publishing vs. Self-Publishing

  • Book Advances and Marketing Budgets

  • Pre-Orders and Achieving Bestseller Status

Quotes:

“You never make money off a book… The book provides credibility and opens doors—speaking, roundtables, consulting.”

“Before you write, make sure there’s an audience, no one else has written your angle, and you have a killer hook.”

About Doug Noll

Doug Noll is a lawyer-turned-peacemaker, bestselling author, and conflict resolution expert who helps leaders navigate the conversations that matter most. After 22 years as a trial lawyer, Doug shifted from winning arguments to stopping them, going on to mediate more than 1,500 disputes and teach Decision Making Under Uncertainty and Conflict at Pepperdine’s Straus Institute.

He is also the co-founder of the Prison of Peace Project, where he trained maximum-security inmates to use empathy skills to reduce violence and become mediators themselves. Doug’s work focuses on emotional precision under pressure, teaching people how to calm conflict by naming what others feel so real problem-solving can begin.

His book De-Escalate has sold more than 40,000 copies in five languages, and his upcoming book Empathy Leadership, releasing in September, shows leaders how to defuse conflict quickly without losing authority, trust, or the relationship.

Learn More Here

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Video URL: https://youtu.be/dc0TphlaeFo

Website: https://EliteOnlinePublishing.com

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