by Julie Bawden Davis

Writer/Author/Publisher/Speaker, Garden Guides Press

If you get published in your field, you can cement your status as an expert, increase customer respect and, ultimately, grow your business. Here’s how to turn this page.

soon found himself with almost more business and media attention than he could handle.SEPTEMBER 27, 2013 When his book on a groundbreaking way to look at ADD/HD was released in 2000, Dr. Kevin Ross Emery soon found himself with almost more business and media attention than he could handle.

“People began contacting me to see about working with them and their children,” says Ross, author of Managing The Gift: Alternative Approaches for Attention Deficit Disorder

7 Reasons You Should Write A Book For Your Business

7 Reasons You Should Write A Book For Your Business

Let’s face it, there are a lot of small businesses out there and you need a way to stand out. Writing a professional business book can give you instant credibility and it’s surprisingly achievable with digital technology to reach a global audience with your words. Attention is the first step in the sales funnel and a book is a great way to get you and your business noticed.

Here are 7 more reasons you should write a book for your business.

1. Demonstrate your expertise

You’ve spent years gathering your knowledge in a specific niche. You have notes and seminars, training programs and articles as well as a lot of know-how in your head but how do you quickly and easily prove your ability? A book with your name on front establishes you as the expert and provides an easily consumable version of your knowledge.

2. Increase your credibility and status

Authors are respected because they have achieved the concrete goal of publishing their work. People look at you differently when you say you’re an author. This increases your credibility in the market and will also give you more confidence in promoting your business.

3. Solidify and articulate your knowledge

You may have perfected your one-line elevator pitch but writing a book gives you the opportunity to expand and fully express your story. Business books are no longer dry and boring. They contain plenty of personal stories and anecdotes so you can share the unique aspects you bring to your niche. This also gives people a chance to know, like and trust you which is a key component in whether they will hire you or recommend you to others.

4. Expand opportunities for media and speaking

If you have a physical book it can act as a business card, demonstrating your ability to speak coherently on your topic. This is useful for media as there is existing credibility and a focused topic they can interview you about. A book is also recommended if you want to create or expand your own speaking business. The most highly paid speakers have multiple books associated with the topics they speak on and speaking is a great way to bring new people into your business.

5. Create multiple streams of income

You can sell your book online or at your live speaking events. You can also use the book as the basis of a larger product line to expand income streams. The book is your entry level information but you can also have an online multi-media course that expands the material, plus a full day workshop and 1:1 coaching around the topic. People might not be willing to go straight for the higher priced product but they will likely part with a smaller amount to read your book.

6. Grow your business internationally

If you market your books to a wider audience, you can attract new people to your business. They may read your book and then want to investigate your professional services further. You can easily and cheaply publish print books as well as ebooks on With print on demand technology, you can sell books to the huge US market as well as other countries.

7. The book you write will change your life

Many people have a dream of writing a book, but that dream can now become a concrete goal. You probably started your business because you are passionate about something and want to change people’s lives. You have a story that needs to be told. Well, your voice is important and your words can be heard if you get them out there.  In these days of digital printing, you can achieve your goal of writing a book even with a small budget. So state your goal, and get writing!

Make 2017 the year your business stands out from the crowd.

About the author: Joanna Penn is an Amazon bestselling author and professional speaker on writing, digital publishing, and internet marketing. Her business, The Creative Penn, helps people write, publish and sell their books. Follow Joanna on Twitter @thecreativepennWRITE YOUR BOOK TODAY! – Call or Text your Name and Email to 832-572-5285

Should I Write A Book? Yes: Who, Why & How

Should I Write A Book? Yes: Who, Why & How


85% of Americans in business say they want to write a book. 5% do.

There is no easier way to reach the top 5%.

I’m just wrapping up a book and it’s reminded how awesome it is. My hunch is that you could probably benefit from writing one as well.

James Altucher recently said:

Every entrepreneur should self-publish a book, because self-publishing is the new business card. If you want to stand out in a world of content, you need to underline your expertise. Publishing a book is not just putting your thoughts on a blog post. It’s an event. It shows your best curated thoughts and it shows customers, clients, investors, friends and lovers what the most important things on your mind are right now.”

Writing a book isn’t what it used to be. You don’t need a publisher (and readers don’t care that you don’t have a penguin on your back cover). You don’t need to spend years researching it. You don’t need to be an “author” (or smoke a pipe or wear a tweed jacket). You don’t need to dedicate your entire life to it. These things are great for some people. Most people who could benefit from writing a book don’t need to go to these extremes though.

Here’s a preview of what we’ll talk about in this post:

  1. Who should write a book?
  2. Why should I write a book?
  3. How can I write a book?

Let’s do the darn thang.

[Note: We’re talking about nonfiction books in this post. Nothing against fiction, I just don’t have as much experience with it and there aren’t quite as many benefits.]

who me baby

Who Should Write A Book?

Not quite everybody, but pretty damn close. Your competitive advantage is that even though everyone “wants” to write a book nobody actually will.

  1. The entrepreneur who needs to spread the idea of his company. Sure, blogging about your insights can help us understand that you know what you’re talking about. Every blog post you make is worth 10x more if you’ve written a book. Why? It’s proof that you’ve really thought the thing through. Anyone can stick up a blog post, not many people will think about something enough to write a book about it. Example: Chris Baggot has started and sold multiple companies for billions of dollars. When he built ExactTarget (sold to Salesforce for $2.5 billion) he wrote a book on email marketing.)
  2. Current business owners who want to increase sales. A book not only positions you as an authority, but elevates your business as well. Not only does a book increase conversions because people trust you more, it can also act as a lead generator. Example: Catrise Austin is a dentist. This is what she said about writing a book: “I would estimate my business has increased 30 to 40 percent as a result of the book,” Austin says. “People trust and support people who appear in the media or are published. I get to reach audiences I never would have had access to without the opportunities this book has given me.” Also, 37Signals/Basecamp.
  3. Job seekers. Imagine telling a company that you wrote a book on the job you want. That shows an employer everything they need to know about you. (1) You know what the hell you’re talking about and (2) you’re actually interested in the topic and (3) you’re a self-starter.
  4. Anybody looking for a place to start. Writing a book will help you prepare for your start while starting. It’s a project that you can get to work on now while figuring out what to do next. 
  5. Anyone who feels aimless in life. There are few things that can sharpen your focus, make you more curious, and make you feel like you’re working on something awesome than writing a book. Writing a book should have a definite start and end date so it’s relatively easy to commit to. Writing a book is open enough to not make you feel trapped yet focused enough to get rid of the aimless feeling. Examples: Half the books published on ThoughtCatalog.
  6. Consultants who want to boost sales. Most high-profile business books you see on the shelf are literally business cards for business consultants that work with massive companies. You don’t need to be a bestseller to get some of the same effect. Writing a book shows that you are on the cutting edge (and, I should mention, makes sure that you do actually know your stuff). Example: All of them! See David Meerman Scott.
  7. The web designer (or programmer, or any freelancer) that wants to get hired. There are few things that will boost your sales faster than writing a book. Again, show that you know your stuff. Example: Kevin Airgid’s ebook.
  8. The would-be thought leader/influencer who needs to show the thoughts he’s leading. A book is a declaration that you’re here to lead. That you respect your ideas to compile them outside of a blog post. That you’re not f*#$ing around. Example: Chris Guillebeau’s books all act in this way. Note that they also are massive lead generators for his events and courses (where he actually makes money.)
  9. The person who wants to leave a legacy. We all want to leave a piece of ourselves behind. We do this in all sorts of ways. Some people leave fortunes, some leave their names on buildings, some leave the feeling of love in hearts all over the place. Writing a book ensures that a piece of you survives your death. Even if only for future generations of your family or for your small audience online. Example: Every memoir, autobiography, or other book where the author cared about the ideas living on.
  10. People who don’t know what to do. (1) Writing a book will make you go through things that will help you find what you do want to do. (2) It’s a great way to test-drive a type of working without a super-long commitment (you can write a book in a month or less if you really want). (3) No matter what you end up doing after writing the book, you will have created something of value that you can point to the rest of your life. Example: You’d be surprised by how many books out there are in this category. David Meerman Scott began writing because he didn’t know what to do next.
  11. The person who feels like they know nothing. If you feel like you don’t deserve to write a book then you (maybe more than anybody) need to. Not only will writing a book prove to you do know something, it will also force you to learn a ton.
  12. Anyone who wants to become an authority/expert. When you’re done you’ll have proof that you are an authority. More importantly, you will become an authority in the process of writing it.

Why Should I Write A Book?

We touched on a bunch of benefits above but boy oh boy are you in for a treat. You’ll notice some overlaps with the “Who” section but these are universal benefits, divorced from just your specific goal.

“The best way to become acquainted with a subject is to write a book about it.” – Benjamin Disraeli

  1. Establishes you as an authority which…
  2. Increases trust which…
  3. Increases sales.
  4. (By the way, you actually become an authority which is the benefit that really lasts.)
  5. Sets you apart from people who just write blog posts. This is true even if you compile a bunch of blog posts into an ebook.
  6. Instant boost in earning power. This is true especially for consultants and coaches but is just as true for anyone else.
  7. Creates massive amounts of focused content as a byproduct. When you write a book you will end up with tons of content that you can repurpose for use on your blog, for guest-posts, in slide-shares, videos, infographics, anything. As content marketing becomes more important this becomes a huge benefit.
  8. You create culture instead of just consuming it. The shift from being primarily a consumer to primarily a creator is huge. Writing a book is one of the most definite ways you can make the switch.
  9. You master one of the three most important skills for the machine economy: connecting with humans. I can’t overstate the importance of this one. When you write a book you are forced to consider how to effectively communicate to others. We are writing all day every day to each other. You should see some of the emails I get from StartupBros readers… they are totally incomprehensible. I feel bad because these people are stuck in life but it’s so obvious why: they can’t even write a decent email! Communication is necessary to do anything in life, the smoother your communication, the more opportunities you have. Think about it, how will you get hired if you can’t communicate why you should be hired? How will you get a significant other if you can’t communicate with them? How can you sell a product if you can’t communicate to someone why they should buy it?! If you’re stuck, mastering communication might be the best path to getting unstuck.
  10. It’s easier to get people to give you money. The entrepreneur who’s written a book may find it easier to raise money for his startup. The coach who’s written a book will find people more eager to pay him. The salesman who’s written a book will find people trusting him more, and therefore more willing to give him money.
  11. Blast your personal brand to the next level. There are few things you can do for your personal brand that are as straightforward and powerful as writing a book.
  12. It acts as a bridge for the wantrepreneur to becoming an entrepreneur. You’ve been thinking about this thing forever. For whatever reason, you haven’t started. Sit down and put all your ideas down.
  13. It can launch your “traditional” writing career. Publishers basically aren’t going to talk to you unless you’ve already published a book and you’ve got some readers. Don’t wait for permission; just write your damn book. (Oh, by the time a publisher knocks on your door you may not have any use for them anyway.)
  14. Gives you access to a different level of networking.
  15. Gives you immediate access to blogs, podcasts, speaking platforms, and other publicity you wouldn’t have been considered for before. If you’re trying to get leads from other people’s platforms you can skip the slog through the small guys if you release a book.
  16. Creates curiosity (and just makes life better in general). When you write regularly you see everything as fodder for writing. You begin to connect the ideas you’re writing about to all sorts of things in the real world. This not only makes the quality of your life better, it also opens you up to opportunities you wouldn’t have seen before.
  17. Provides a sense of mission/purpose. When you’re writing a book you’ve got a mission. You are working on something that matters. Things that would feel meaningless before suddenly take on a meaning because you can use them in your writing.
  18. Forces you into successful habits. Writing a book will force you to be (somewhat) organized, consistent, break large tasks into smaller ones, work even though you have no motivation, push through dips, and finish what you started.
  19. It gives you momentum. When you finish your book you will be hungry for the next project.
  20. It makes bigger goals seem doable. If you can write a book what else are you capable of? A lot.
  21. Gets you unstuck. I think I mentioned this before but it’s true. It works. I’ve used it.
  22. Launch a career (or venture fund, like Y-Combinator). Paul Graham sold his startup, ViaWeb, and was looking for what to do next. He started writing essays (which he compiled into the awesome book Hackers & Painters). These essays got so popular that he decided to give a talk about them to some Stanford students. That talk was so successful that he started a mentoring program. That mentoring program was so successful that Y-Combinator was born.
  23. Launch a career, Part II. Tim Ferriss was sick of working his ass off building up a supplement company. He was making okay money. He freaked out and cut his workweek down to 2 hours using productivity hacks. He gave a talk about how he did that to Princeton students. The talk went so well that he wrote The 4-Hour Workweek. That book did so well that he became the silicon valley, lifestyle-design, whatever-hacker guy. Now people don’t stop throwing money at him.
  24. Launch a career, Part III. Are you seeing the pattern here? If you put your ideas down they can lead to massive opportunities. You can’t see what those opportunities are. (Paul Graham didn’t start out thinking he would redefine the Venture Capital industry and Tim Ferriss didn’t release his book planning on being “The Grandfather of Lifestyle Design”.) The point is that releasing a book allows possibilities to emerge in your life that would never have existed before.
  25. Oh yeah, you’ll help people. Contrary to popular belief, this is actually a benefit to you. After we can pay for life and eat Chipotle and pay for books and movie tickets (I’m projecting, clearly) life gets better in direct relation to how much you make other people’s lives better. Writing is literally allowing other people into your mind. Maybe you can make them believe in themselves again. You can make them feel less lonely. You can help them make more money. You can help them be a little happier. You can help them not be bored. You can help in so many ways.
  26. You’ll discover benefits I haven’t dreamed of. These are all just benefits that I’ve experienced and witnessed. I didn’t even mean to get to “Z” but I couldn’t stop thinking of benefits. Your experience is your own and I guarantee that you find something even more awesome when you write your book.

What more could you possibly want!?

And now for the How!

How Do I Write A Book?

A Note on Famous Habits

I’m not sure exactly how you’ll write a book but I’m exactly sure that it won’t be like anybody else. Let’s talk about writing environments, tools, and drugs first. Then we’ll get into the vastly more practical part: how you can start writing your book.

  1. Place. Stephen King wrote part of Carrie sitting on laundry machine. Maya Angelou had a motel room she wrote in every day. Nietzsche wrote in a notebook he carried on day-long walks. Woody Allen has written on the same type writer at the same desk in the same corner of his house for fifty years. Some people are consistent, some are sporadic. Some people like coffee shops, some like libraries. The thing that beginning writers don’t get is this: it doesn’t matter. If you think you need a certain place to write then you probably won’t. You’ve got to be able to get words out no matter where you are. It might be worth setting up a place that you go to write but don’t be a slave to it.
  2. Drugs. Ernest Hemingway and F. Scott Fitzgerald wrote drunk until realizing that was actually a bad idea. Kevin Smith writes while blazed. Carl Sagan did some of that as well. Ayn Rand wrote a ton of Atlas Shrugged on amphetamines. Jack Kerouac wrote On the Road on Benzedrine. Writers are notorious for sucking down unreal amounts of coffee. I’m not going to lie, coffee will help your creativity. I have a hunch it just makes your more excited about ideas that are already there. Either way, it’s never a good idea to be dependent on anything. The vast majority of successful writers don’t need any drug. They just sit down and do the hard work. Steven King was an alcoholic for a while, then a coke-addict, then he burnt out. His writing got worse rather than better. For decades he’s sat down and pumped out 2,000 words without the assistance of any drug.
  3. Inspiration. Writers often talk about being visited by the “muses”. They will also tell you that muses only show up after putting in a whole lot of hours without them. The act of creating is the only way to consistently be inspired.
  4. Tools. Somebody who doesn’t actually want to sit down and write will agonize over the proper tool to use. I mentioned earlier that Woody Allen has been using the same typewriter for 50 years… and he produces about a movie a year. The tools don’t matter, writing matters. That being said, I just started using Scrivener for writing books and it’s been pretty great. If you don’t have that then I’d just use Word or Google Docs for now.

Now for the how-to-how-to.

Really, there’s only one thing that matters:

Define Your Goal for the Book

You can break down the book writing process like a movie production: there is pre-production (getting your idea, outlining, setting your goals, foundation for marketing, etc), production (writing, editing, rewriting, writing), and post-production (design, cover, typography, publishing, marketing, etc.) We are going to focus on pre-production here and then dip lightly into production and post-production.

(For more information on how to write better check out our Ultimate Writing Guide for Entrepreneurs.)

The first thing to do is decide on your goal for writing the book. Books can serve a lot of different purposes and it’s good to know what you want your book to do before you make it. Some possible goals:

  • Increase authority and establish yourself as a thought-leader. This, for first time authors, is often the most effective goal to set. If you’re trying to close more sales, enter a new industry, get hired, start coaching or consulting business, increase your company’s position in an industry, or find a new direction this will probably be your goal. You will be able to show what you know while you increase your knowledge base. What will you do with your new position of authority? Sell something? Lead something? Contribute to larger platforms?
  • Make money. Books are almost always better at making money indirectly than directly. A consultant might happily lose money getting a book to the best seller list (you can guarantee this for about $200,000) because they understand that the sales that follow will more than pay for the promotion. A web designer that has written a book isn’t questioned about whether or not he’s an expert. That being said, you can make a decent chunk of money selling ebooks. Steven Scott is making upwards of $60,000 a month selling $1-$4 ebooks that he writes in a month or less (he is now taking 6-8 weeks to bump up the quality and depth of books he releases). The important part of this: the book is only the beginning, you’d be amazed at the opportunities that follow.
  • Raise awareness for a cause. Maybe you’re passionate about a certain cause. Writing a book is a great way to spread the ideas you think are important. Books carry more weight than individual blogs. Writing a book will boost every other form idea you spread (social media, blogs, etc).
  • Launch a writing career. If you want to be a writer then self-publishing is the best strategy out there. You’ve got to be an “authorpreneur” now. No publishing house is going to discover you or anything like that. The tools to publish are free, we’re just waiting for you to write your book.
  • Launch a business. This is especially true for coaching and consulting businesses.
  • For yourself. Maybe you just want to write a book. You’re not trying to build your career with it. You just want to prove that you can do it.
  • Help people. This should be part of the plan regardless.
  • Learn something in depth.
  • Any goal you can think of. There’s no wrong goal. The important thing is having an aim for the project. Everything you do in the process of creating the book will be guided by this aim. The topic, title, cover design, writing style, and the way you market it will all be determined by what you want your readers to get from the book.

This helps you start with the end in mind (even if the end is still uncertain). It helps you see who you want to think what.

Speaking of “what”, what are you going to bring in the world with your book?

Decide on the Type of Book You’re Writing

Here are some possible types of value you can deliver with your book:

  • New information. Or information presented in a new way. (Examples: Nassim Taleb’s Black Swan, Kahneman’s Thinking, Fast and Slow, and pop-psyche books.)
  • Entertain them. You can scare them or make them happy or make them cry. All good books are entertaining, some focus on it as the primary goal. (Examples: Jack Kerouac’s On The Road, E. L. James’ 50 Shades of Grey…)
  • Hope. You can show them brighter possibilities. (Example: Pema Chodron’s When Things Fall Apart.)
  • A feeling of not being alone. Showing people that other people have been where they are and made it through is powerful. (Example: Most non-technical books fit into this category.)
  • History. This can also be recent history, like what happened in the marketing industry in the last five years and where are we now? (Examples: Ryan Holiday’s Trust Me, I’m Lying, Doris Kearns Goodwin’s The Bully Pulpit.)
  • Guidebook. A guide to getting something specific. This might range from a textbook to a New Age self-help book. (Examples: Seneca’s Letters to a Stoic, Austin Kleon’s Show Your Work, Taleb’s Antifragile.)

Actually Writing the Freaking Thing

We are going to skip over the stages of verifying market size, choosing a topic, and building a marketing campaign into your book in this post because that process will be different depending on what you’re goal is for your book.

If there is no right way to eat a Reese’s then there certainly isn’t one right way to write a book. After spending enough time writing you will find your own best practices. What I’m offering here is a general guide for things to try starting out. If you find they don’t work for you, discard them quick. The only thing that matters is that you actually finish your book. (For our purposes, it would be nice to write it in under 10 years. Under 2 months is even better.)

1. Figure out what you know and what you need to know.

Without any outside resources start writing down everything you know about the thing you’re writing. Write it down even if it doesn’t seem obvious right away, it popped up for a reason!

I’m always surprised by how much I actually know when I do this. You have probably naturally done a lot of research while living, reading, and living in general. Maybe you’ll remember an article or author to reference, just make a note and go back later.

As you do this you will notice that there are some chapters that you could write without referencing anything else. Other areas may seem totally foreign. Actually, more than anything you may notice the gaps in your knowledge and feel “holy crap I know nothing, I have no business writing this book”. That’s the voice you tell to shut up and just keep writing. Those gaps are what will drive your research. No author has full knowledge of something when they go into writing a book. Often they start writing the book just because they want an excuse to research more about it!

After half an hour or so you will begin to see patterns emerging.  Nothing is concrete, you’re just finding your way around. That being said, you’ll probably find yourself writing chapter headings and sub headings, you’ll start grouping things into a blurry version of an outline.

2. Research (specific and general).

First go fill all the small gaps you identified. Facts, statistics, quotes, and other well-defined pieces of information.

After you’ve filled in all the definite gaps, begin getting gradually wider with your research. A lot of the gaps will be much broader than that. You may need to trace the whole history of some company. Maybe you just need to generally know more about some school of thought.

Then expand slightly broader. Think of other books or movies there are about your topic and go take them in.

The research stage is dangerous. It feels safe and it’s fun to learn so you’ll probably just want to stay there forever.

Set a limit on how much time you’ll take to research and then force yourself to move on.

Honestly the research won’t just stop. I added information to my newest book after the fifth draft. You are constantly taking in information that you will want to work into your book. The idea is that after a certain period your focus will not be on research but on production.

3. Outline.

I like to use one huge sheet of paper and then create a kind of detailed table of contents. Usually I’ll transfer that to the computer. A lot of readers love writing ideas on notecards and arranging them into an outline. You make a mindmap online.

The process doesn’t matter. What matters is that you create a document that will always let you know what to write next and makes your research available to you right away.

The better your outline is the faster your draft will happen.

The outline is rarely the final structure of your book though. In the process of writing you may find an awkward transition or that Chapter 2 should actually be Chapter 4.

4. Write your first draft.

This is the step everyone thinks of when they think of writing. If you’ve done your prep work well you will fly through this.

Here are some good rules to get you safely through your first draft:

A. Set a daily word amount to hit. I’d recommend 500 to start. This means that every single day (holidays, weekends, sick days, all days) you write 500 words. One month of this minimum amount will get you to 15,000 words in a month. The magic is that you inevitably writing way more than your 500 word requirements. You will regularly find yourself hitting 1,000 and 1,500 words easily.

B. Hit that minimum limit every single day no matter what. There will days where this feels impossible. It doesn’t matter. You have to hit that limit. No excuse is valid.

C. Write terribly and keep it private. Don’t worry about the quality of your writing, worry about hitting your word count. Don’t let anybody see what you’re writing no matter what. If you try to write well you will feel insecure and get writer’s block and if you let other people see your writing you will feel judged and get writer’s block.

D. Writer’s block isn’t actually a real thing. Everyone can write something all the time. Most of what you write isn’t going to be good. That’s why we edit. You have to write a lot of terrible things to get to the good stuff. It’s just the way it is. I recently watched an interview with an Oscar-winning script writer. He writes 20-30 pages a day and feels lucky if he gets a single usable paragraph out of it! We don’t need to win any Oscars but we do need to be willing to put down words that won’t make the final cut.

E. Write casually. If you try to sound smart you’re going to sound like a jerk. If you try to impress your readers you will repel them. Write like you’re talking to a friend. Your knowledge is going to be obvious if you trust yourself to write plainly. Use little words, not expert-sounding ones. Have a personality. Everyone is writing today and there are about 3 blogs I actually care about reading. People are afraid to be themselves but that’s what the world is begging you for: yourself. You are going to edit this, if you say anything too ridiculous you’ll have plenty of opportunities to get rid of it before the public can see it.

5. Your second draft.

Wait a little while after finishing your rough draft. Congratulations, by the way! Writing a rough draft is tough stuff.

Now it’s time to tighten things up. Get rid of the glaring mistakes. Fix typos.

6. Have a trusted person read it.

This will probably be a friend that you can actually get feedback from. Someone who is in your target audience.

Get their feedback. Actually listen.

7. More drafts.

Go through it again, fix stuff.

Then again.

Maybe you can stop there. Maybe you’ll need to make another pass.



8. Final draft.

Get that baby in proper form to get published.

It’s squeaky clean. There are no typos.

People can read it because they want to and not just as a favor to you.

9. Publish.

There she goes!

10. Marketing.

But you’ve got to help push her along.

What Else?

There’s this word being used now “authorpreneur” to describe the fact that authors have to do everything now.

You have to write the book without anyone telling you to.

You have to write the book without an advance

You have to determine the market demand for your book (if you care about it).

You have to edit it (or hire an editor).

You have to design the cover (or hire a designer).

You have to set your own deadline at stick to it (or get in a group who will hold you accountable).

You have to have your own audience to sell your book to (this is true of traditionally published authors as well).

You have to market your own book (this is also true of traditionally published authors).

You have to publish your book on your own. (With Amazon or someone like them, actually.)

You have to do it all. That’s the overwhelming news.

The good news is that all these things aren’t difficult to do anymore. There is free (or cheap) software that puts the power to accomplish all these tasks in your hands. You don’t need the resources of a big company behind you because you have technology.


Original Article HERE:



10 Reasons Why You Need to Write a Book

10 Reasons Why You Need to Write a Book

by Jeff Pinkerton – October 19, 2016

It really got my attention when I read the statistic that 81% of adult Americans, at one time or another, have a desire to write a book. That number seems extremely high, doesn’t it? But then I started reflecting on how many times I’ve heard someone say, “I should write a book on this or that”. My guess is, at some time or another, you’ve probably had a similar thought. Maybe as you are reading this that thought is crossing your mind?

As one who has been through the process, I urge you to take action on that little voice that keeps nudging you towards writing “that” book. Whether it’s a book built around a “how to”, a cookbook, a novel, a biography, on travel, etc., there is a reason you hear that little voice. To me, the sad part is we leave too many books in the “to be written” category in our minds.

I’ve found there are ten great reasons you need to write “that” book.

  1. 1. It can crystalize your thinking. Engaging in the writing process will cause you to crystalize and clarify your thoughts. I think you’ll be amazed at how fragmented thoughts in your mind can be crafted into a work of art.
  2. 2. It can establish your platform. The quickest way to establish your platform is to write a book. A book gives you instant credibility to share your stories, experiences, beliefs and philosophy.
  3. 3. It will help someone else. If your book will help one person, it’s worth the effort. It’s been my observation that helping one person leads to helping others.
  4. 4. It can expand your influence.  A book gives you the opportunity to expand your message far beyond the paths you walk every day.
  5. 5.It will hone your verbal skills.  Bringing clarity to your thoughts in a book will help you verbally communicate more effectively in all areas of your life.
  6. 6. It might have income potential. For most of us, writing a book won’t result in a lot of income, but who knows, until you test the waters? You may well pen the next best seller.
  7. 7. It’s a great resume addition. Adding that you authored a book to your resume often puts you in a class by yourself.
  8. 8. It’s not as hard or expensive as you think. We live in a time when book publishing couldn’t be easier. Self-publishing companies have created an easy and affordable way to publish your book.
  9. 9. You’ll learn a lot. You’ll be amazed at the knowledge and education you’ll gain through the book writing experience.
  10. 10. You’ll leave a message for those that follow. One of the greatest gifts, and maybe one of the most important that you can leave your family and those who follow you, is by memorializing your words and thoughts into a book. Words in a book will last far beyond your time on this earth.

I truly believe inside every one of us is a story to be told. If you feel that story needs to be told in a book, write it. What you may think of as only “common knowledge” will become “uncommon wisdom” when shared in a book.

As always, if I can help you in any way, let me know. –

Get Common Sense to Uncommon Wealth, 10 Simple Steps to Building Wealth

How to Sell Books When You Don’t Have an Audience

How to Sell Books When You Don’t Have an Audience

How to Sell Books When You Don’t Have an Audience

By August 11, 20160 CommentsRead More →

how to sell books when you don't have an audienceGetting ready to publish and promote your book can be incredibly overwhelming the first time around (and the second, third and even 20th time!).

After getting your book published, the greatest challenge all authors face is attracting buyers. This job is made even more difficult if you don’t yet have an audience (AKA “platform”). But that doesn’t mean you should just sit back. There are plenty of ways you can build momentum for book sales.

Contact Bloggers

Start building a list of bloggers who reach your target audience. For example, if you’ve authored a book on parenting, make a list of every blog that also covers parenting topics. Next, check to see if they publish book reviews. If so, submit yours for consideration. If not, look for their submission guidelines and contribute guest articles for the site. You could also contact the blog owner and offer to host a contest to give away a few copies of your book.

Reaching out to established bloggers is one of the best ways to get out in front of your audience quickly. Bloggers can have tremendous influence with their readers, so leverage their audience to find your own!

Hint: For Google searches, try these combinations (change “parenting” to your genre):

“parenting book review”

“parenting blog”

“parenting advice”

“call for guest posts parenting”

Internet Radio and Podcasts

I’ve always been a fan or internet radio shows and podcasts. There are all kinds of shows that reach a niche audience, and they all need guests! You can search through shows on iTunes and Locate the show website and look for pitching guidelines.

This can be a time consuming task, so if you’d like a shortcut, we offer lists of internet radio shows and podcasts here.

Generate Book Reviews

The main goal should be to get people talking about your book, and that means that you need to get copies of your book into as many hands as possible. It’s also important to generate reviews on Amazon because that not only has a positive impact on how Amazon displays your book, but it also influences potential buyers.

My favorite way to start generating book reviews is to contact existing Amazon book reviewers—the people who have reviewed similar books in your genre. Every Amazon reviewer has a public profile. Simply click on their name and you will be taken to it, where many list their email address and website.

Next, send an email that says you noticed that the reviewer enjoyed XYZ book, and would she like to receive a review copy of your book? Nine times out of ten, you’ll get a solid yes. As a bonus, many of these reviewers also host their own blogs and websites where they may also post your review.

Note that you need to be prepared to send either a hard copy or digital copy of your book. Be willing and able to send both.


Industry Publications

If you’ve ever walked into a Barnes and Noble, you’ve probably noticed that there is usually an entire wall dedicated to magazines. Many of them are smaller, niche publications—and they want your articles. Check their websites for submission guidelines or simply send an email to the editor with the body of an article pasted into the email, along with a simple note like this:

Dear Ed Editor,

Below please find an article I wrote about ten ways to grow plants in the winter. Would you be interested in publishing this in Gardeners Monthly Magazine?

Thanks for your consideration,

Annie Author

Be sure to include your bio at the end of the article—a short paragraph about you and your book, along with a link to your website.

Trade Associations

Whatever the theme is for your book, whether it’s about overcoming an illness or how to build tree houses, there is likely a trade association that is interested in your expertise. You can search google for associations, and also check out this directory of associations.

Check association websites for article submission guidelines. Most associations publish a newsletter or magazine, either in print or digital format. Many also host blogs. Become a regular contributor and you can reach lots of potential readers. And some associations list recommended books so be sure to submit yours for consideration.

Professional Speaking

While you research trade associations, keep in mind that you can also become a speaker at association meetings and annual conferences, or even offer to conduct a webinar or teleseminar remotely. In addition to associations, you can speak at schools, service organizations, chambers of commerce and Meetup groups.

Speakers tend to sell a lot of books at the back of the room, so this can be a worthwhile endeavor if you have the time and you enjoy speaking.

While you’re making all of these efforts to build exposure for your book, be sure that you’re also building your audience at the same time. Have a mailing list sign-up box on your website, update your blog regularly, and get engaged with at least one or two social media platforms. When you take these steps, it will get easier to promote your books with time.

See original post here:


What Does a Book Do For You?

What Does a Book Do For You?

1.) How much does a speaking platform/audience grow when you have a book? Compared to not having a book.

With a book the first thing you need to realize is that this question of “enough” will be different for everyone depending on the writer’s niche. If you’re writing about something specific—say, eclipse chasing—then your audience is quite a thin slice of a pie, and a smaller platform may be quite impressive in your very specific arena. Heck, you could have 2,500 Twitter followers and that may be enough to get you a small book deal with a university press. If you’re writing about something broad and popular, such as finance, your platform will have to be a lot larger if you hope to impress an agent.The size of your desired book deal also factors in. If you dream of getting paid $50,000 or $100,000 upfront for your book, then your platform must warrant such a large advance. If your goal is simply to get a book published—even if that means with a smaller press that pays little—then platform demands can drop, perhaps drastically.Naturally, when talking about anything subjective, we must acknowledge that there will be exceptions to the rule. I have no doubt somebody can stand up and say, “I didn’t even know what a platform was, but my book got published!” just as there will be someone who says, “My social media numbers are excellent, and I still can’t find a publisher!” What we discuss here are just guidelines; there are exceptions to every rule.




All that being said, let me share some very broad thoughts on what you should be aiming for. These numbers below are directed toward writers of nonfiction, where platform is crucial and mandatory. If you’re writing fiction (where platform is not necessary but still helpful), you can strive for statistics lower than the “Notable” thresholds below and still appear attractive to publishers.


Blog Page Views

Notable: 20,000/month

Very Notable: 100,000/month

Impressive By Any Means: 500,000/month


Twitter Followers

Notable: 5,000

Very Notable: 15,000

Impressive By Any Means: 50,000


Newsletter Subscribers

Notable: 5,000

Very Notable: 20,000

Impressive By Any Means: 100,000


Public Speaking Appearances

Notable: Speaking to 1,000 people (total) a year

Very Notable: Speaking to 3,000 people (total) a year

Impressive By Any Means: Speaking to 15,000 people (total) a year


Sales of Previous Self-Published Books

Notable: 2,000+ for fiction; 4,000+ for nonfiction

Very Notable: 6,000+ for fiction, 10,000+ for nonfiction

Impressive By Any Means: 15,000+ for fiction, 30,000+ for nonfiction


AGENTS CHIME IN: “When is a writer’s platform ready?”


“I think a lot of that is going to both depend on and determine what level of publisher your book is likely to appeal to. There’s no ‘critical mass’ of platform, and, in many cases, there’s going to be a natural plateauing of what you can achieve at this stage since platform feeds the book feeds the platform. Very large commercial publishers are hoping for, and can attract, writers with large national platforms like nationally syndicated columnists. You may be unable to achieve such an accomplishment before you want to submit your book, or your ideal publisher may not require such lofty extremes for your platform. What can you achieve? You may not have a regular column in a big magazine, but if you sell regularly to a number of large pubs, mention the readership of each in your proposal. Maybe you’re blogging for The Huffington Post … Keep in mind that you don’t sacrifice a timely story to continue to build platform and perhaps miss the most opportune window to submit the book. And don’t assume a long history is better than recent history. Publishers want to see recent platform, recent exposure.”

– Gina Panettieri (Talcott Notch Literary Services)

See more information from this web page: (


– This article: How Co-Schedule Makes Scheduling My Social Media Shares Super Easy! Shares tips and tricks with Co-Scheduling stating “We all know that the key to building a speaking and writing ministry today is social media”.

See website here: (


– Grow Your Platform with Public Speaking: Resources, Tips and Advice to Get Started Today : (


-101 Quick Actions You Can Take Today to Build the Writer Platform of Your Dreams.

What does it really take to build a writer or author platform?



An intimate knowledge of vampires, wizardry or erotic romance?

Actually, the most important aspect to building an author platform is understanding that it’s about engagement; about connecting and interacting with people who are aligned with your message and affected by your story. Your platform is a web of intertwined beliefs, values, emotions, thoughts, stories, images and ideas that stem from your own core philosophy and are ultimately shared by your fans.

Web page: (


-Why Having a Platform May be the Only Way to Sell Books-Not only do we live in a world where anyone can publish but we also live in a world where even if you can’t write a book (or don’t have time) you can hire someone to write it for you – and voila: suddenly you’re a published author. There is an inherent problem with this model which is this: in order to gain any kind of attention for your book, you’re going to have to have a platform.I see this on author calls all the time. I often get authors who come to me with books they’ve written or had ghosted and they have zero momentum online. Meaning little or no blogging, very little in social media, and in some cases, no website. Now, don’t get me wrong. There is nothing wrong with writing a book, having one ghost-written, or publishing a book if you’re a platform virgin. But you must realize that not having a platform will present you as a newbie, to a certain degree, even if you’ve been in your market for dozens of years.

Web page: (


-Why Building a Platform Is Key for an Author-Platform, in its simplest and most literal definition, is “a raised surface on which things or people can stand.” Think about it. If you have a physical platform and choose to stand on it, you are higher than the people around you. You can see the crowd around you, and they can see you. You are given a voice that travels far above the noise of the chatter below you. And if you stay on the platform for awhile and shout interesting and valuable things, the crowd around you will grow.


In the online world, a platform is just that. It’s a metaphorical raised surface from which you are seen and can speak clearly. It’s influence.


Platform can take shape in many different ways. It can look like any of the below:


Strong blog following

Robust social media network

Connections to influential friends

Vigorous speaking schedule

Long, engaged email list

The factors above are just a few examples, out of a much longer list, of ways that an author can develop a podium–literally or metaphorically–from which to speak. A platform is simply that: a way to get your voice heard.


Generally, one form of platform builds another. When the email list is strong and strategic, the blog following will grow too. Or, when connections to influencers get tighter and more authentic, the speaking schedule grows in width and depth. Platform grows platform, both online and offline.


So, you might ask, why is it important for an author?


In the old days–the pre-internet days–an author could write an awesome book, and the chances of that manuscript alone winning a publishing deal were fairly likely. But now, because of the internet, individual people hold the power to shout to the masses, so we expect proof of that “shouting” power in a book proposal. Publishers now want strong writing… but also proof that the author can sell that writing. Platform is that proof.

** Most publishers will only back strong writing with an author that can sell their writing. This makes having a book build a much larger platform.

Webpage: (


-Take Back Your Platform-To really understand how to create a useful platform for fiction writers, I think it’s important to talk about what a platform really is.Web page: (


Everything I came across online tied platform building to writers who have a published book but it seems to be a catch 22. To get a publisher to publish a book you also have to create and build a large platform foundation to start off with.


2). When you have a book how much can you increase your rates to charge as a speaker?


– According to Forbes,a New York Times bestselling authors can command $40K and up per speech. Webpage: (


-How much should you charge? 15 tips on figuring out your speaking fee- ( This article includes traveling expenses to keep in mind.


-Setting the proper speaking fee requires honestly assessing your value. If you have a history of helping people solve a problem, a reputation for being an expert, or a track record of attracting a lot of people to see you in-person, then you can probably request a substantial fee, such $5,000 – $15,000 depending on the type of event and audience size. However, if no one has ever heard of you and you’re still building your platform, you may have to shoot for a fee in the $500 – $2,500 range.

3.) How much more often are you asked to speak if you have a book?


-Speaking Engagements: Your First Gig as an Author.

  •  Start Local
  • Speak to Your Niche
  • Find a Natural Connection
  • Build Excitement
  • Hone Your Skills
  • Attend a Writer’s Workshop
  • Speak at an Industry Event
  • Aim Low (at First)
  • Practice Makes Perfect
  • Say YES!. See this article here: (


With a published book you will be asked to speak more than say someone who is a life coach or a mentor. You have a product that you promote and you try to promote it and yourself (platform) as much as possible. Some first speeches pay will be low until people see what you actually deliver and that is when the demand comes in for public speaking requests.


Many authors speak starting out free at local libraries while at the same time promoting their book. Word of mouth still works wonders even in this technological age we live in.


– This article explains in its title: How to Get More Speaking Gigs: Don’t Wait for Opportunities, Create Them. Here is the link: (


– If you read this article : Meet five top industry leaders you’ll hear from at WPC 2016 (which came up under top demanded industry speakers) you will see that all five of the speakers: Dean Martin, Carol Roth, J.B. Wood, Kim Garst, Matthias Schranner and Dona Sarkar- are all authors of either best sellers of novels, blogs, articles and even industry heavy specialized authored books. See this article here: (


Authors are highly demanded as speakers especially if they have written about a specialized knowledge base that they plan on teaching others (think Dave Ramsey and all of his books, CDs and even merchandise he has expanded on).


4.) How much does being a best-selling author increase your revenue in the form of selling books and getting speaking events?


-The Economics of Writing a Book. First-hand knowledge of the process of publishing books, the costs associated and the whole experience.The Book Author’s Guide to Fame and Fortune.This particular author has some personal experience in the book industry. In 2012, I published a nonfiction book with one of the Big Five–the five largest publishers. It was a long, arduous, and intellectually rewarding journey. But my experience demonstrates how even a well-received and modestly successful book is no guarantee of financial success. See this article here: (


-Become a Motivational Speaker (Why All Authors Should). This article is written by the same person I linked earlier, the title explains the article in full. Web page is here: (


-How to Become A Bestselling Author? Website: (


-Want to become a bestselling author in the next 90 days? (not a scam has some real statistics here for example: “There are over 11 million books on Amazon – 98% of them are barely seen”. Website is here: (


-How much money does an author make from a best-selling book? 5 people answered this question on this thread, it is linked here: (


-Your book is your speech, your speech is your book.


Write your book today.  Visit Elite Online Publishing for more information (

Or Take our Book Writing Fast Pass Course (

Self Publishing – Why Choose Elite Online Publishing

Self Publishing – Why Choose Elite Online Publishing

Self Publishing – Why Choose Elite Online Publishing


With an exclusive Virtual online launch party using all aspect of technology and special algorithms…  with the goal to sell books and push your book to top-seller status.”

It’s a  strategy for getting maximum exposure for your book, and building an online marketing campaign that will continue selling your book long after its initial launch.


We have the Expertise, Experience and Know How behind all your book marketing. With our you everywhere now strategy: Get Your Message In Front of Your Target Prospects and in Every Pocket, Screen, Car and Television In The World. We are committed to serving you


Too many writers lose control of their work to publishers. As a result they never see their work advance beyond the initial print run, which results in a lost opportunity and revenue.

At Elite Online Publishing, you are in the driver’s seat to control all your content and keep all the rights to your book. You can make changes at any time, set the retail price and order books directly.

5 Tips to Hiring an Editor

5 Tips to Hiring an Editor

5 Tips for Hiring a Freelance Editor

by: Jacquelin Cangro

Freelance editors are not cut from the same cloth. Before you entrust your prose to just anyone, consider these tips for hiring a freelance editor:


TIP #1: Know the editor’s specialities. Not every editor can help you with any type of book. Editors may work in several genres, but most specialize. For example, I would not be a the right editor for you if you’re working on a script or with material for a highly technical textbook, but I love working with memoirs and novels. Also, some editors will happily review book proposals and query letters, while others won’t tackle these kinds of materials. An editor may be able to recommend a colleague to fit your needs.


TIP #2: Request a test edit. It can be expensive to hire a freelance editor. Before you do, it’s perfectly reasonable to ask for a 2-5 page test to get an idea of what you can expect in terms of notes and manuscript work.


TIP #3: Make sure the rates and terms are agreed upon before the work begins. Depending on the type of editing services you need, the rates are usually hourly for proofreading / content editing and standardized for query letters or book proposals. Once an experienced editor takes a look at your manuscript, she should be able to give you an estimate of how long it will take to complete the editing. This is just an estimate of course, but a good editor will communicate with you if she determines that it will take longer than expected. Most editors request that payments be made in two installments: the first 25% (or 50%) when you submit your work and the balance upon completion. If you need your pages returned in a hurry, an editor may be able to accommodate a quick turnaround for a extra rush fee.


TIP #4: Make sure you and your editor are on the same page (figuratively speaking). This tip is two-fold. First, understand what you need from an editor. Take some time to think about what kind of assistance would most benefit your manuscript. Is your grammar lackluster? Does the plot seem to falter around page 200? Are the character’s motivations feeling flat? Knowing where an editor should focus her energy can be especially helpful in addressing specific concerns. If you need a book proposal or synopsis review, it’s a good idea to find an editor who has written one herself (like me!) or who has experience in pitching them (such as a literary agent-turned-editor). Second, find an editor with whom you have a connection. This isn’t to say that you and your editor need to be best friends, but you are likely turning over work that is very precious to you. You’ve spent hours upon hours writing it, fretting over it, and tweaking it just so. You and your editor should be on the same team. That leads me to…


TIP #5: Be prepared for honesty. Even though you’re teammates, your editor’s job is to be truthful (and blunt when necessary) when it comes to your work. If it’s not ready for publication or an agent, she should tell you so. You’re paying for an honest evaluation of the work that needs to be done to make your manuscript the best it can be. That said, comments should never be mean-spirited. Also, keep in mind that it’s not your editor’s job to rewrite your pages. For example, if your editor suggests that the character of Sally is flat, she may provide suggestions on how to make Sally a more well-rounded character, but she won’t reinvent Sally for you. As the author, that’s your domain.


If you have questions or would like to inquire about hiring Jacquelin Cangro to edit your manuscript, please use the contact form here to get in touch.  Or call Elite 1(832) 572-5285 to get access to our Ghostwriters & Editors.




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Become a Bestselling Author by…

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MelanieJohnsonmdMelanie Churella Johnson owned and operated two independent TV stations. She has been in front of
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Every author has a great story they’re trying to tell

Every author has a great story they’re trying to tell

Every author has a great story they’re trying to tell

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