Write, Publish & Market Your Book to Build Your Business & Brand
Is it really necessary for an author to have a website? After all, most already have a presence online through means of social media and other platforms. Does anyone really visit websites these days? They do, and yes, as an author you need a website. There are many reasons why but we’ll be touching on the top three. For more reasons, visit SimpleWriting’s article on this very subject.
Having a website increases your credibility as an author. What if the first thing you do when hiring for a service or purchasing a product? You’re likely to visit the company or individual’s website and verify that they are legitimate. After that, you’re likely to follow their social media accounts, check reviews, and make an educated decision. This is true for readers as well, especially if your book promises to provide expert advice on a particular subject.
On your website, you can reference your qualifications, share positive reviews, awards won, and other validating content.
If a reader is looking for something specific, they’re more likely to visit your website for ease of access. If they are looking for a list of books you’ve published, purchase links, upcoming events, or even find your blog to get to know you better — it’s all right there on your website! It’s far more simple to visit an author’s website than scroll through mixed results on Amazon or your timeline to find information on past publications.
Necessary for Successful Marketing
If nothing else inspires you to create a website, keep in mind that publishing and maintaining a website is critical for a successful marketing plan. Whether your goal is to drive sales or simply reach a new audience, you’ll need a strong marketing plan in place. A website (especially a blog!) will help you show up on search results. You’ll also be able to host a mailing list on your website and other features that will help you reach readers, market your books, and be successful.
If you’re not sure how to create a website, there are great options such as WordPress, Weebly, and Wix to help make the process easier. You may even consider hiring a professional to create graphics, templates, and write SEO-friendly content. If you need a landing page or mailing list, there are options such as MailChimp. You don’t have to code the site yourself — you can hire someone or with a few clicks, develop a page that represents your brand!