When it comes to getting the most out of your book’s blurb, authors will want to secure endorsements. Think of when you’re shopping for a product, most people remember and are more likely to purchase products endorsed by celebrities. If a reader sees a book is endorsed by their favorite author, they’re sure to pick it up.
Networking Will Help You Secure Book Endorsements
What A Good Endorsement Looks Like
Not all of us will be able to obtain a celebrity to endorse our work, but we can reach out to other known figures and experts related to our book. The key is to have a well-written, concise, and relevant endorsement. It should be specific and positive.
Here’s an example:
The author John Doe has hit the nail on the head with these effective tips to develop and manage a successful business. Pick up this book, take a deep breath, and get ready to see your dream blossom into a reality.
With a powerful endorsement and the success of a bestseller, doors will begin opening and you’d be surprised at the opportunities you’ll find such as speaking gigs or other networking events. For more information on this, take a look at one of our testimonials.
The Big “Ask”
After you’ve decided the type of endorsement your book requires and made a list of potential individuals or businesses, it’s now time for the big “ask”. This can be scary — but to reduce fear, we suggest networking with these individuals first. Establish a relationship before asking anyone to endorse your book. This can start before you even write the book and these can even be people you use to help you research your topic.
Selecting What Works Best
When it comes to endorsements, you want the cream of the crop — not just a random blogger with no relation to your content. Endorsements are simply another form of marketing and you want it to be in your niche. For example, if you have a book about fitness and health, it would be ideal to have your book endorsed by a known fitness expert. If your book is about starting your own business, reach out to business bloggers or those who have business-related podcasts. Or, if your book is about parenting, reach out to “mommy bloggers” or popular families on Instagram. The more specific the better the results.
You may not be J.K. Rowling, but that doesn’t mean your book shouldn’t have endorsements. Don’t be scared to reach out and ask those you’ve networked with to read and endorse your book. For more ideas about receiving a positive ROI on a book, listen to our podcast here!