Melanie Johnson and Jenn Foster, owners of Elite Online Publishing, interview expert Juliet Clark. Learn how to discover your target audience in 180 seconds, and how to reach that audience as an author and speaker.
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What You’ll Learn in this Episode:
- Effective ways to reach out to your audience
- How to access the commitment levels of your potential clients
- Using statements to survey your potential clients
- How to use smart lead magnets
“We take the success principles of what you teach, or what your product is, and we have people assess themselves on a scale from zero to 10. Zero being I haven’t started this yet, and 10 being I’ve got this rocked. So by the time they get done with that, it’s about a three-minute experience, they already know that they’re not doing what’s necessary to build the success they’re looking for.” (5:50)
“What we’re really trying to do here is get people away from clicks, because clicks aren’t relationships, and start the conversation with them.” (8:00)
“A book is a $20 product, and at the end of the day, the book sales are great, but we’re not going to retire to the Bahamas on our books. It’s those other things that we’re selling.” (14:23)
About Juliet Clark
Juliet Clark is a dynamic and sought after speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert platforms.
Corporate companies, startups, and author/ speaker incubators worldwide have benefited from Juliet’s unique and massively effective method of mastering lead generation and qualification for expert status.
A veteran of traditional publishing and corporate advertising, Juliet thought she would have no problem self- publishing her first book. What she encountered was a system that did not benefit business owners who were writing and publishing expert books. No one in the self- publishing industry was helping new business authors understand how to build a platform that created sales for their books, products, and services. Most authors considered the book to be the “magic bullet” that they were looking for to generate more revenue. What they did not understand is the problem of not selling products and services was not a “book” issue, it was the lack of a platform.
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Video URL: https://youtu.be/xd4a4vqu5WI