Building Your Brand with Lorraine Dallmeier

January 17, 2022

Melanie Johnson & Jenn Foster owners of Elite Online Publishing, interview Lorraine Dallmeier about how to start a business and make it grow into a multi-million dollar company. 

Listen Below:

Watch Below:


Click here for access to all of Elite Expert Insider podcasts.

What You’ll Learn in this Episode:

  • How to launch your business.
  • How to pivot your business to work for you.
  • How to find what areas you should outsource.

Quotes:

“If your customers aren’t happy, they’re not going to be coming back. Which means they certainly won’t promote you through word of mouth. (5:40)

“The biggest challenge I’ve had has been building the right team.That isn’t always the case. But in general, I found that I’ve had to change my team throughout the years.” (9:28)

“We try and get to people in many different ways, because we know that that will give us far greater success of engagement. If someone sat there looking at their inbox going, wow, I’ve had 20 emails from these people in the last three days, that’s not going to get us the engagement we want because they will feel overwhelmed. I tend to stick with daily emails until it’s closed cut time, and then we up it slightly.” (17:36)

About Lorraine Dallmeier:

Lorraine is an award-winning CEO, as well as a biologist and Chartered Environmentalist. She was voted the most influential person in natural beauty for 2020 and awarded the Digital Achiever of the Year award for the cosmetics industry by Google and Cosmetic Executive Women (CEW) for growing Formula Botanica from a tiny bootstrapped startup to a global education institution. Lorraine is on a mission to make formulation as commonplace as cookery, as she believes that anyone can learn to formulate with natural, sustainable ingredients. Lorraine is a full Member of the Royal Society of Biology, the Society of Cosmetic Scientists and the Institute of Environmental Management & Assessment. She lives in the southwest of England with her partner and two sons. 

Learn More Here

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Video URL: https://youtu.be/u5njSaGLOWQ

Website: https://EliteOnlinePublishing.com

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