Write, Publish & Market Your Book to Build Your Business & Brand
Melanie Johnson and Jenn Foster interview Search Engine Optimization expert, Sam McRoberts. Learn how to audit your website and outrank your competitors!
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What You’ll Learn in this Episode:
- The most important aspects of your website.
- The biggest mistakes people make on their websites.
- How to improve your mobile website.
- Search Engine Optimization.
- Improve the quality of content on your website.
- How to use keywords.
“If your mobile experiences bad, your rankings are bad everywhere.” (3:17)
“You’ve got about three seconds. If something isn’t on the screen and your site doesn’t look like it’s about to be ready to use it about the three second mark, people are gone.” (4:46)
“Content really is king. It comes down to understanding your audience extremely well, and knowing how to use words to solve their problems,” (6:50)
Sam is an SEO and digital marketing expert living an extraordinary life. Author, entrepreneur, online marketing expert, and digital nomad. From Seattle to Costa Rica to Romania to Amsterdam, Sam and his wife and son have been immersing themselves in the incredible diversity that our world has to offer for 18 months and counting. And none of it would be possible if not for Sam’s unprecedented career as an SEO professional.
Sam’s online story began in high school with a particularly tenacious English teacher who challenged him to learn to build websites and an entrepreneurial mom who started an eBay business and needed help running it.
What started as an unexpected hobby led to 20 years of superior experience in online marketing, eventually niching into SEO audits and strategy consulting. He has worked for companies like Amazon, Microsoft, Nokia, and Goodreads. He has been featured, quoted, interviewed, and published in various blogs and magazines such as Forbes, Inc., Entrepreneur, and Moz.com.
Today, Sam is traveling the world while teaching others to do what he does with his SEO training course. Your listeners can check out the first module of Sam’s course for free. Sam is “one of the best internet marketers out there” and he is ready to share his choice tips, tricks, and insights on both SEO, and on living the life of your dreams.
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Video URL: https://youtu.be/_USlj_Q8_Pg