How to Market a Book Step by Step
You don’t have to be a marketing guru or have a degree in social media marketing mastery to get the word out about your brand. By following some basic steps, you’ll be marketing your books in no time like the pros.
1 – Identify Your Audience
Who they are: Who is your ideal customer? What kind of information are they looking for? How do these people spend their time? Create a basic profile of what your reader looks like.
Where they are: Your audience is hanging out somewhere. Whether it’s on Facebook, Twitter, Pinterest, or LinkedIn, they are communicating about the topic and niche your book is about. Find those people and you will be able to market your book.
What problems are they facing: It is crucial to nail this one. Come up with 20-30 problems your target market is trying to solve. By providing a solution to these problems, you’ll zero in on the readers who are waiting for your bestseller to change their lives. Remember: somebody out there wants what you are offering; they just don’t know it yet!
Action Step: Create a reader’s avatar. This is a profile of what your average reader is like. Include things like gender, occupation, and problems and they are facing. Figure out what solutions you could deliver to help them. Then market specifically to those people.
2 – Build Your Author Website
You can customize your site your way, publish your own content, and you are always in complete control of how it looks and what gets published. When it comes to marketing your book, the sky’s the limit. You can:
- Publish your book’s landing page on your site.
- Post blogs about your upcoming book
- Create a countdown timer for the book’s release date.
- Set up an affiliate link to your Amazon page so you get commissions on book sales
- Include sample chapters from your book
- Link to video clips about the book on your website
- Communicate directly with your email subscribers about new releases or your current blog post
To set up your website and personal blog on a paid server, you can try Bluehost or GoDaddy. For a domain name, check out name.com
3 – Build Your Email List
There is a saying going around that says: “the money is in the list.” Why? It’s simple. A list of followers who are in love with your writing will be the first to line up when you have a new product to sell. These people are essentially your customers.
Your email list is yours. It doesn’t belong to Amazon or social media. You control what you want to say, how you say it, and when. Imagine if every time you had a new book ready to launch, hundreds or thousands of people were waiting for it so they could get it first.
If you are serious about promoting and marketing your current and all future books, building your list should be top priority. Nothing else comes close. Although building a list takes time, in the long run it is the easiest way to market. These are the true fans that will get the word out and be the first to leave verified reviews after buying your new release at the special price of 0.99. But that is just the beginning.
4 – Leverage Two Social Media Platforms
Social media is a powerful way to promote your book. We can engage with thousands of people just by hitting a few buttons. But with social media sites, the big scare is the amount of time we can get sucked into trying to do everything. If you try to connect with everyone, you’ll match up with nobody.
When promoting and marketing your book, you can’t be everywhere doing all things at once. That is why we recommend you choose two social media sites to work with, and post your content regularly to these two sites.
Action Step: Choose two social media platforms and commit to publishing content regularly. If you only want to focus on one, master it and then move to another that is perfectly fine! It’s better to do one thing and get it right than do two things poorly.
5 – Reach Out To Influencers
When it comes to book promoting, nothing can have a bigger impact on your book than influencers. What is an influencer? Influencers can be podcasters, bloggers, or authors with strong email lists. It’s someone with an established platform that can get you noticed if they notice you.
An influencer is someone who has a lot of promotional weight and can spread the word about your book to thousands of people with just a brief mention to their email list, on their blog, or by sharing on social media, for example. Influencers have a long reach.
Guest post blogging on an influencer’s is another way to market your book. For example, if you wrote a book on recipes for Italian food, you could try connecting with people in the Italian cooking niche. They may have a blog, podcast, or a webinar on which you want to appear.
Action Step: Identify at least one influencer in your market and reach out to that person. Tell them who you are and what you do. Get on their podcast or get interviewed. Exposure to fans in your niche will have a big influence on book sales.
Get a head start by teaming up with the pros of the marketing industry. Join us for a VIP Book Writing Day, or jump right in by letting us guide you in your marketing journey. It’s a much more pleasant experience when you don’t have to figure it out all by yourself! Learn more about Elite Online Publishing Marketing here.