Write, Publish & Market Your Book to Build Your Business & Brand
Melanie Johnson and Jenn Foster, owners of Elite Online Publishing, interview Juliet Clark to learn about lead capture, lead generation, and market research. Find out if you are in front of your ideal audience.
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What You’ll Learn in this Episode:
- How to figure out where your strengths and weaknesses are with lead generation
- Questions to ask yourself to figure out your ideal audience
- Learn how to self-qualify using Juliet’s Lead Logic Quiz
- What areas you need to focus on to produce qualified leads and more revenue
“I have an online assessment that helps the helps a prospect understand what’s blocking their success.” (9:49)
“It’s not just a book, because so many people are putting a book out there and hoping people will buy it, what you do actually helps them get from point A to point B and be successful at that.” (10:14)
“The first question is finding out the commitment level, does she want to solve the problem? The second one is finding out if she interested in investing to solve the problem.” (20:03)
About Juliet Clark
Juliet Clark is a dynamic and sought after speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert platforms.
Corporate companies, startups, and author/ speaker incubators worldwide have benefited from Juliet’s unique and massively effective method of mastering lead generation and qualification for expert status.
A veteran of traditional publishing and corporate advertising, Juliet thought she would have no problem self- publishing her first book. What she encountered was a system that did not benefit business owners who were writing and publishing expert books. No one in the self- publishing industry was helping new business authors understand how to build a platform that created sales for their books, products, and services. Most authors considered the book to be the “magic bullet” that they were looking for to generate more revenue. What they did not understand is the problem of not selling products and services was not a “book” issue, it was the lack of a platform.
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Video URL: https://youtu.be/kA0AVxe7tD4