PR Strategies for Times of Change | with Karen Henry

April 13, 2020

Melanie Johnson and Jenn Foster, owners of Elite Online Publishing, interview Public Relations expert Karen Henry about adjusting your strategies during times of change. Learn how to approach PR for your business during COVID-19.

Listen Below:

Watch Below:


Click here for access to all of Elite Expert Insider podcasts.

What You’ll Learn in this Episode:

  • How to position yourself as an expert
  • Making adjustments during times of change
  • Navigating PR through a global crisis
  • Honoring your business strategies
  • Using Social Media as PR for your business

Quotes:

“You have to be innovative all the time, not just in a time crisis or pandemic, but you always have to be innovative.” (11:16)

“We can keep all that as our toolbox so that if something happens, we’ve got it. So we don’t have to go back and start over again. We’ve already we’re already ready with it.” (11:40)

“Most people should have a PR person, but a lot of people don’t want to spend the money. In the end, it’s a lot less expensive than buying big ads and publications that cost you know, upwards of $5,000 for a one time, print ad whereas for a lot less than that you can have a PR firm is constantly advising you every month on what the trends are.” (13:30)

About Karen Henry:

As a founding partner of one of the top public relations agencies in Texas, Karen Henry oversees The PR Boutique’s Houston office. She takes a comprehensive approach to fulfill client goals and objectives. A respected PR expert, she brings a wealth of experience in luxury brands, real estate, business, retail, non-profit, entertainment and the restaurant and hospitality industries. Her strengths lie in building trusted relationships with her clients, spearheading imaginative media campaigns and event blueprints that grow brand awareness.

Henry started her extensive career with a Texas-based agency before relocating to Los Angeles where she delved into the entertainment industry, working in a public relations office for clients such as Donna Summer, Chicago, Helen Reddy, and Sylvester Stallone. She was also public relations manager for renowned writer and lecturer, John Bradshaw before forming Karen Henry Public Relations in 1999.

Karen loves her husband, her four children and her life on the Bayou and has absolutely NO spare time, but likes to travel to Mexico and to her favorite spots around Texas while listening to Frank Sinatra and the roar of the road. She has affiliations with the Greater Houston Convention and Visitors Bureau, Houston Country Club, Lone Survivor Foundation, and American Heart Association. She attended the University of Texas at Austin majoring in communications, holding her bachelor’s degree in theatre from Lamar University.

Find out more here.

Leave a Rating & Review:

If you found value from this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click “Listen on Apple Podcasts,” then “ratings and reviews,” and you will see the button to “write a review.”

Don’t forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode.

 

Video URL: https://youtu.be/IYb1znWAAfY

Website: http://EliteOnlinePublishing.com

 

Sign Up For Our Newsletter

First name
Email*
Mobile number
Company
Check this box to agree to the SMS terms of service.
Message & data rates may apply. Reply HELP for help. Reply STOP to cancel.
Your email address will not be shared or sold.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Related Posts

Using Software To Your Advantage With Jacob Glenn

Using Software To Your Advantage With Jacob Glenn

Melanie Johnson & Jenn Foster, owners of Elite Online Publishing, interview Jacob Glenn about technology and software that you need for your company. Listen Below: Watch Below: Click here for access to all of Elite Expert Insider podcasts. What You'll Learn in...

read more
Tracey Greene-Washington Hit #1 International Bestseller

Tracey Greene-Washington Hit #1 International Bestseller

Author Tracey Greene-Washington Hit #1 International Bestseller With Her New Book Choosing Purposeful Alignment: The Messy Middle of Transformation FOR IMMEDIATE RELEASE  Author Tracey Greene-Washington achieved #1 International Bestseller with her new book Choosing...

read more
Business Blindspots With Doug Winnie

Business Blindspots With Doug Winnie

Melanie Johnson & Jenn Foster, owners of Elite Online Publishing, interview Doug Winnie, the business coach for business coaches and talk about his book Business Blindspots. Listen Below: Watch Below:  Click here for access to all of Elite Expert Insider...

read more