Repurposing Your Content To Improve Your Brand Strategy with Sarah Panus

November 14, 2022

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Sarah Panus about repurposing your content and telling your story. 

Listen Below:

Watch Below:

Click here for access to all of Elite Expert Insider podcasts.

What You’ll Learn in this Episode:

  • How to use storytelling in your brand strategy.
  • How to make your brand relatable.
  • How to map out repurposing your content.


“I think every good content marketing, storytelling plan needs three things. It needs F, E, D, which is focus, empathy, and data. So these things will help you figure out what it is that you should be talking about.” (6:37)

“The biggest thing I would say is to humanize the story. So that’s the beauty of storytelling versus facts and figures alone.” (16:41)

“The first thing you wanna do to repurpose content is you wanna map out first all the different channels and or partners that use and share content for your brand. I call that your content ecosystem.” (22:26)

About Sarah Panus:

Sarah Panus helps content marketers use brand storytelling to attract upper-funnel leads that drive lower-funnel results. Using her signature F.E.D. Method (focus+empathy+data) she helps marketing professionals think like Editorial Directors to humanize their brand and create winning brand storytelling strategies.

Whether she is working as an extension of your internal team; coaching you from behind-the-scenes in one of her online brand storytelling courses; or jumping in on a quick project, she looks forward to helping you.

Learn More Here

Leave a Rating & Review:

If you found value from this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click “Listen on Apple Podcasts,” then “ratings and reviews,” and you will see the button to “write a review.”

Don’t forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode.

Video URL:


Blog Archives



Submit a Comment

Your email address will not be published. Required fields are marked *

Related Posts

Unlocking the Business Potential of Your Book

Unlocking the Business Potential of Your Book

In the realm of publishing, a book is more than just a collection of words bound together. It's a powerful tool that holds immense potential for business growth and expansion. Today, we're diving into the world beyond royalties, exploring how your book can become a...

read more