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What You’ll Learn in this Episode:
- How to use storytelling in your brand strategy.
- How to make your brand relatable.
- How to map out repurposing your content.
“I think every good content marketing, storytelling plan needs three things. It needs F, E, D, which is focus, empathy, and data. So these things will help you figure out what it is that you should be talking about.” (6:37)
“The biggest thing I would say is to humanize the story. So that’s the beauty of storytelling versus facts and figures alone.” (16:41)
“The first thing you wanna do to repurpose content is you wanna map out first all the different channels and or partners that use and share content for your brand. I call that your content ecosystem.” (22:26)
About Sarah Panus:
Sarah Panus helps content marketers use brand storytelling to attract upper-funnel leads that drive lower-funnel results. Using her signature F.E.D. Method (focus+empathy+data) she helps marketing professionals think like Editorial Directors to humanize their brand and create winning brand storytelling strategies.
Whether she is working as an extension of your internal team; coaching you from behind-the-scenes in one of her online brand storytelling courses; or jumping in on a quick project, she looks forward to helping you.
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Video URL: https://youtu.be/XhHm2yhOS5I